Education Counsellor Manager

We are looking for an experienced and result-oriented Education Counsellor Manager to manage the counselling and admissions team, coordinate with universities and educational institutions, monitor daily employee performance, and ensure smooth end-to-end admission processing.
The candidate will be responsible for team management, university coordination, student counselling, lead follow-ups, admission conversions, and daily performance monitoring.

Key Responsibilities

1. University Coordination

• Coordinate with universities, colleges, and educational institutions regarding admissions, courses, eligibility, fee structures, and documentation.
• Maintain strong professional relationships with university representatives.
• Coordinate with university admission teams for application status, document verification, and offer/admission letters.
• Resolve student admission-related issues through proper coordination with universities.
• Keep the counselling team updated about new courses, university policies, deadlines, and admission requirements.

2. Team Management & Monitoring

• Manage and supervise Education Counsellors and Team Leads.
• Allocate leads to counsellors and ensure timely follow-up.
• Monitor daily employee activities, calls, follow-ups, counselling sessions, and conversions.
• Conduct daily/weekly team performance reviews.
• Motivate employees and help them achieve individual and team admission targets.
• Identify performance gaps and provide guidance, training, and support.
• Maintain discipline, accountability, and a positive working environment.

3. Lead & Follow-Up Management

• Monitor the complete lead lifecycle from enquiry to admission.
• Ensure every lead is followed up regularly and updated in the CRM/system.
• Track pending, interested, hot, cold, and converted leads.
• Review Team Lead and counsellor follow-up reports.
• Ensure no potential student enquiry is missed.
• Develop strategies to improve lead conversion rates.

4. Student Counselling & Admissions

• Guide counsellors in handling student and parent enquiries.
• Support the team in counselling students about suitable courses, universities, eligibility, fees, and career opportunities.
• Handle important or difficult student/parent discussions when required.
• Monitor the complete admission process from initial enquiry to final admission.
• Ensure proper collection and verification of required documents.
• Follow up on application submission, fee payment, verification, and admission confirmation.

5. End-to-End Admission Follow-Up
• Manage and monitor the complete admission funnel:
Lead Counselling Application Documentation University Processing Offer/Confirmation Fee Payment Admission
• Ensure timely follow-ups at every stage.
• Coordinate with students, parents, counsellors, team leads, and universities.
• Maintain accurate admission records and status updates.
• Ensure admission targets are achieved within deadlines.
6. Daily Operations & Reporting

• Conduct daily team meetings and discuss targets and priorities.
• Review daily lead and admission reports.
• Track counsellor-wise and team-wise performance.
• Prepare daily/weekly/monthly performance reports for management.
• Monitor admission targets, conversion ratios, pending applications, and follow-ups.
• Provide regular updates to senior management regarding team performance and admission progress.

Key Performance Indicators (KPIs)

• Number of leads followed up
• Counselling-to-application conversion
• Application-to-admission conversion
• Total admissions generated
• Monthly admission target achievement
• Lead follow-up efficiency
• Pending application reduction
• Counsellor/team performance
• University coordination efficiency
• Student satisfaction and issue resolution

Required Skills

• Excellent communication and interpersonal skills
• Strong team management and leadership abilities
• Good counselling and negotiation skills
• Strong follow-up and conversion skills
• Ability to coordinate with universities and institutions
• Good knowledge of the education/admissions process
• Target-oriented and result-driven approach
• Strong problem-solving and decision-making skills
• Good knowledge of CRM, Excel/Google Sheets, or admission management systems
• Ability to motivate and manage a team effectively

Preferred Experience

• 25 years of experience in education consultancy, student counselling, admissions, or a related field.
• Prior experience managing Education Counsellors or Team Leads is preferred.
• Experience coordinating with universities/colleges will be an added advantage.

Ideal Candidate
The ideal candidate should be a strong team leader and excellent communicator who can manage counsellors, coordinate with universities, ensure consistent lead follow-ups, and take ownership of the complete student admission journey from enquiry to final admission.
Primary Goal:
To maximize student admissions by effectively managing the counselling team, maintaining strong university coordination, ensuring timely follow-ups, and achieving monthly admission targets.