Editorial Lead Branded Content

Role Overview

We are looking for a seasoned and editorially driven professional to lead our Branded Content vertical. The ideal candidate will bring a strong newsroom background, sharp editorial judgment, and the ability to seamlessly integrate brand storytelling within a news environment without compromising credibility or quality.

This role will be responsible for conceptualizing, developing, and executing high-impact branded content strategies that align with both client objectives and editorial standards.

Key Responsibilities

• Lead the end-to-end strategy and execution of branded content initiatives across digital, video, and on-ground platforms
• Collaborate closely with editorial, sales, and marketing teams to create compelling, insight-driven brand narratives
• Ensure all branded content maintains high editorial quality, accuracy, and integrity
• Conceptualize innovative content formats that resonate with audiences while meeting client expectations
• Act as the bridge between editorial and commercial teams, ensuring seamless alignment
• Oversee content production, including scripting, storytelling, and final output quality
• Build and mentor a high-performing branded content team
• Stay updated with industry trends and evolving content formats

Candidate Profile

• 15–20 years of experience, with a strong foundation in newsroom/editorial roles
• Deep understanding of news, current affairs, and editorial sensibilities
• Ability to balance editorial integrity with commercial objectives
• Strong storytelling, writing, and content conceptualization skills
• Experience in leading teams and managing cross-functional stakeholders
• Familiarity with digital, video, and multi-platform content ecosystems

Preferred Background

• Experience working in leading news organizations or media houses
• Exposure to branded content, native advertising, or content partnerships
• Strong network within media, brands, and agencies