Ecommerce Specialist (from D2C INDUSTRY)

About The Opportunity

A fast-scaling digital-first brand in the D2C (Direct-to-Consumer) commerce space, we're building category-leading experiences that blend seamless UX, data-driven personalization, and agile supply chain execution. Our ecommerce specialists own the full funnel — from acquisition and conversion to retention and LTV optimization — working cross-functionally to turn traffic into revenue and customers into advocates.

Role & Responsibilities

• Manage end-to-end ecommerce operations across owned channels (website, app, social commerce) to maximize conversion rate, AOV, and retention metrics.
• Execute performance marketing campaigns (Meta, Google Ads, TikTok) with a focus on ROAS, CAC, and funnel efficiency — using UTM tracking, pixeling, and attribution modeling.
• Optimize product pages, checkout flows, and post-purchase journeys using heatmaps, A/B testing tools (Optimizely, VWO), and behavioral analytics (Hotjar, Google Analytics 4).
• Collaborate with supply chain and logistics to reduce delivery time, cart abandonment, and returns — ensuring frictionless fulfillment for 3PL and fulfillment centers.
• Partner with CRM and loyalty teams to build segmented re-marketing flows, win-back campaigns, and personalized email/SMS sequences using Klaviyo or similar tools.
• Monitor real-time dashboards, report on KPIs (revenue, CTR, CR, churn), and present data-driven recommendations to leadership weekly.
  
  

Skills & Qualifications

• Must-Have
• Google Analytics 4
• Meta Ads Manager
• Google Ads
• Klaviyo
• Shopify / Magento / BigCommerce
• A/B Testing (Optimizely, VWO)
• UTM Tracking
• Heatmap & Session Recording (Hotjar, Microsoft Clarity)
• Preferred
• TikTok For Business Ads
• SQL (basic querying for funnel analysis)
• CRM Integration (Zoho, HubSpot)
  
  

Benefits & Culture Highlights

• Work in a high-velocity, results-driven D2C startup with direct access to growth metrics and leadership.
• Flexible Fridays, performance bonuses tied to KPIs, and a culture that celebrates data wins — not just opinions.
• On-site team lunches, quarterly offsites, and a collaborative open-plan office vibe in Bangalore (or your city of hire).
  
  

Skills: google,analytics,crm,d2c,data,google analytics,ecommerce,campaigns,a/b testing,commerce