Ecommerce Performance Marketing Executive

Brand: Beardo

Location- Ahmedabad

Key Responsibilities

1. Campaign Management & Execution

• End-to-end management and execution of Ecommerce digital media campaigns across Flipkart, Flipkart Minutes

• Daily optimisation of campaigns including bidding, budgets, keywords, placements, and creatives

• Monitor daily and weekly performance trends including ACOS, TACOS, ROAS, spend, profitability, and sales

• Experience in managing high-value digital advertising budgets across ecommerce platforms

2. Performance Tracking & Analytics

• Analyse SKU-wise x platform performance including:

• Sales & revenue

• CTR, conversion rate

• Page views, impressions, and click share

• Conduct root cause analysis for fluctuations in revenue or campaign performance

• Track and report key Ecommerce performance metrics, including:

• Input metrics

• Performance metrics

3. Organic Growth & Share of Voice

• Closely track organic rankings and product-level Share of Voice

• Correlate PPC activity with organic rank movement and revenue uplift

• Predict and optimise performance by aligning paid campaigns with organic growth goals

4. Tools & Platform Expertise

• Leverage tools such as:

o GobbleCube

o Helium 10

o Amazon PI

o Iris

• Stay updated with new and emerging tools, formats, and best practices in Amazon and Quick Commerce advertising ecosystems

5. Strategy, Collaboration & Growth Initiatives

• Work closely with the overall growth and category teams to:

• Share insights and performance learnings

• Design and run experiments and tests

• Ensure alignment of PPC efforts with overall business goals

• Drive new ideas and processes for:

• Account structure optimisation

• Keyword strategy development

• Bidding frameworks

• Ad copy and content optimisation

6. Reporting & Reviews

• Daily monitoring, optimisation, and reporting of campaign performance

• Prepare weekly and monthly performance reports and present insights to stakeholders

• Conduct internal performance reviews and optimisation planning

Required Skills & Qualifications Mandatory Skills

• Strong communication and stakeholder management skills

• Advanced proficiency in Excel and PPT for reporting and analysis

• Hands-on experience with AMS/Quick Com PPC campaigns & GobbleCube

• Experience managing moderate to large-scale PPC accounts

• Strong analytical mindset with problem-solving ability

Preferred Qualifications

• Experience in Beauty & Personal Care category

• Prior experience working with Quick Commerce/ Ecommerce platforms • Familiarity with demographic performance analysis and optimisation

• Certification in Amazon Marketing Services