Ecommerce - Paid Media Specialist (PPC)

Company Description:

UrbanGabru is a men's lifestyle brand created to challenge stereotypes around men's fashion and grooming in India. The brand focuses on empowering urban men to express their personal style confidently and take pride in their appearance. UrbanGabru aims to build a strong community where men can access reliable knowledge, products, and guidance on fashion, style, and grooming. With a clear vision to become a leading name in men's lifestyle, the company offers innovative solutions tailored to modern, style-conscious consumers.

Role Description:

The Ecommerce - Paid Media Specialist (PPC) is a full-time, on-site role based in the Pune Division. The specialist will manage and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels to drive traffic, conversions, and revenue for UrbanGabru's ecommerce operations. Day-to-day responsibilities include keyword research, ad copy creation, campaign setup, bid and budget management, performance analysis, and continuous optimization based on data insights. The role also involves coordinating with marketing, ecommerce, and design teams to align campaigns with product launches, promotions, and brand objectives, as well as monitoring customer behavior and market trends to refine targeting strategies.

Qualifications:

• Strong analytical skills with the ability to interpret campaign data, track KPIs, and make data-driven optimization decisions.
• Hands-on experience in ecommerce platforms and PPC campaign management, including Google Ads and social media advertising tools.
• Effective communication skills to collaborate with cross-functional teams and present performance reports clearly.
• Customer service and sales orientation to understand buyer journeys, enhance customer experience, and support revenue growth.
• Familiarity with conversion rate optimization, A/B testing, and remarketing strategies.
• Proficiency with tools such as Google Analytics or similar analytics platforms.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in fashion, grooming, or D2C brands is an advantage.