Ecommerce Marketing Executive

Key Responsibilities

1. Campaign Management & Execution

• End-to-end management and execution of Quick Commerce digital media campaigns across

Blinkit, Zepto, and Instamart

• Daily optimisation of campaigns including bidding, budgets, keywords, placements, dayparting

and creatives

• Monitor daily and weekly performance trends including ACOS, TACOS, ROAS, spend,

profitability, and sales

2. Performance Tracking & Analytics

• Analyse SKU-wise x platform performance including:
• Sales & revenue
• CTR, conversion rate
• Page views, impressions, and click share
• Conduct root cause analysis for fluctuations in revenue or campaign performance
• Track and report key Quick Commerce performance metrics, including:
• Input metrics
• Performance metrics
• Day-parting performance
• Campaign laddering effectiveness

3. Organic Growth & Share of Voice

• Closely track organic rankings and product-level Share of Voice
• Correlate PPC activity with organic rank movement and revenue uplift
• Predict and optimise performance by aligning paid campaigns with organic growth goals

4. Tools & Platform Expertise

• Leverage tools such as:
• GobbleCube
• Helium 10
• Amazon PI
• Stay updated with new and emerging tools, formats, and best practices in Amazon and Quick

Commerce advertising ecosystems

5. Strategy, Collaboration & Growth Initiatives

• Work closely with the overall growth and category teams to:
• Share insights and performance learnings
• Design and run experiments and tests
• Ensure alignment of PPC efforts with overall business goals
• Drive new ideas and processes for:
• Account structure optimisation
• Keyword strategy development
• Bidding frameworks
• Ad copy and content optimisation

6. Reporting & Reviews

• Daily monitoring, optimisation, and reporting of campaign performance
• Prepare weekly and monthly performance reports and present insights to stakeholders
• Conduct internal performance reviews and optimisation planning

Required Skills & Qualifications

Mandatory Skills

• Strong communication and stakeholder management skills
• Advanced proficiency in Excel and PPT for reporting and analysis
• Hands-on experience with AMS/Quick Com PPC campaigns & GobbleCube
• Experience managing moderate to large-scale PPC accounts
• Strong analytical mindset with problem-solving ability

Preferred Qualifications

• Experience in Beauty & Personal Care category
• Prior experience working with Quick Commerce platforms
• Familiarity with demographic performance analysis and optimisation
• Certification in Amazon Marketing Service