eCommerce Lead

Role Summary:

Aakash is launching its content business (books, study material) on Amazon, Flipkart, and other marketplaces. This role owns the e-commerce business end-to-end from content-to-SKU decisions through to demand generation and is responsible for building it into a significant revenue line within the first year.

Essential Duties and Responsibilities:

Content & SKU Strategy:

- Identify which Aakash content (subject/class/exam combinations) should be productized and published on marketplaces

- Define SKU architecture single titles vs. bundles/combos, pack sizing based on demand and competitive landscape

- Work with internal content, academic, and production teams to convert existing content into sellable SKUs

- Forecast demand and plan inventory/print runs accordingly, working with fulfillment partners (e.g., Cocoblu)

Marketplace Operations:

- Own listing quality titles, A+ content, keyword optimization, category/browse-node placement

- Manage marketplace relationships (Amazon Seller/Vendor, Flipkart) badges, Buy Box, account health

- Track and optimize keyword rankings and organic search visibility

- Set up and monitor a weekly performance dashboard (GMV, ROAS, AOV, CPC, conversion by funnel stage)

Marketing & Growth:

- Partner with the marketing team to design and execute campaigns (Sponsored Products/Brands, off-platform channels)

- Identify the right channels and timing (seasonality tied to exam calendar) to promote SKUs

- Run pricing and promotional strategy in line with platform events (BBD, GIF) while protecting margins

- Build the review/ratings generation engine to establish trust signals early

Cross-functional & Build-from-Scratch Ownership:

- Set up processes, vendor relationships, and reporting cadence where none currently exist

- Be the single point of accountability for P&L on this channel

Skill Requirements:

- 6-8 years in e-commerce/marketplace management, ideally in D2C, publishing, or FMCG categories on Amazon/Flipkart

- Proven experience taking a marketplace business from 0 to scale (not just managing an existing one)

- Strong grasp of marketplace mechanics: SEO/keyword strategy, PPC, listing optimization, category management

- Comfortable working across content, ops, and marketing teams; forecasting and inventory planning exposure a plus

- Data-driven fluent with GMV/ROAS/funnel metrics and vendor dashboards

Success Metrics (First Year):

- GMV run-rate and month-on-month growth

- SKU count live and catalog expansion velocity

- Organic keyword ranking improvement / share of search

- Conversion funnel improvement (VisitCartPayment)

- Review velocity and rating maintenance

Educational Qualification: Post Graduate or MBA

Industry: Education