Ecommerce CRO Expert ( GA4, Heatmaps, CR, AOV Increase )

Roles and Responsibilities

• Develop and execute growth strategies to increase ecommerce revenue through customer acquisition, retention, and engagement.
  
• Analyze website performance using Google Analytics 4 (GA4) to identify areas for improvement and optimize user experience.
  
• Create custom audiences on Facebook and Instagram platforms to target specific segments of customers.
  
• Collaborate with cross-functional teams to implement growth marketing initiatives that drive business results.
  

Desired Candidate Profile

• 7-10 years of experience in ecommerce growth marketing or a related field.
  
• Strong understanding of Growth Hacking principles and ability to apply them in an ecommerce setting.
  
• Proven track record of driving significant revenue enhancements through data-driven insights.
  
• Proficiency in Google Ads, Google Analytics 4 (GA4), Facebook Custom Audiences, and other relevant tools.

We are seeking a CRO Expert to support conversion rate optimization for US e-commerce brands. This is a hybrid strategy and implementation role focused on customer journeys, A/B testing, and client-facing communication.

General information

This engagement is focused on e-commerce conversion work for US-based brands. The role combines strategic ownership with hands-on execution, with an emphasis on setting up customer journeys, guiding clients through onboarding conversations, and managing ongoing optimization efforts.

The client is specifically looking for a CRO-focused profile rather than a media buyer. Agency-side experience is important, along with the ability to communicate clearly with stakeholders in client-facing settings.

Tasks and Deliverables

• - Lead conversion rate optimization initiatives for US e-commerce brands.
• - Set up and improve customer journeys across the conversion funnel.
• - Plan and run A/B tests to validate optimization opportunities.
• - Use GA4 and Google Tag Manager to support tracking and analysis.
• - Use heatmaps.com insights to identify behavior patterns and friction points.
• - Manage client communication across onboarding calls and ongoing work.
• - Contribute to both strategy and implementation in a hybrid delivery model.

Required experience

• - Proven experience in conversion rate optimization for e-commerce brands.
• - Strong background working with agencies in client-facing environments.
• - Experience setting up and optimizing customer journeys.
• - Hands-on experience with A/B testing programs.
• - Proficiency with GA4 and Google Tag Manager.
• - Strong verbal English communication skills.
• - Comfortable leading client calls and presenting on camera.

Engagement highlights

• - Defined part-time engagement with steady ownership across CRO strategy and execution.
• - Direct client-facing scope with responsibility for onboarding and ongoing communication.
• - Opportunity to support multiple US e-commerce brands in a focused optimization role.