EBO HEAD

About Wonderchef

Wonderchef is a leading consumer brand in the kitchen and home appliances category, offering a wide range of innovative products across kitchen appliances, cookware and home solutions. With a growing retail footprint, the company is expanding its Exclusive Brand Outlet (EBO) network across India.

Role Overview

We are looking for an experienced EBO Head to lead and drive the overall Exclusive Brand Outlet (EBO) business. The role will be responsible for managing the P&L, sales performance, retail operations, store expansion, team productivity and overall profitability of the EBO channel.

The ideal candidate should have strong experience in managing a multi-location retail network, driving store-level sales and profitability, identifying expansion opportunities and building processes for operational excellence.

Key Responsibilities

1. EBO Business & P&L Management

• Own the overall EBO business P&L, revenue, margins and profitability.
• Develop and execute the annual business plan and sales strategy for EBOs.
• Drive revenue growth, same-store sales growth and overall channel profitability.
• Monitor store-wise performance and identify opportunities for improvement.
• Develop strategies to improve productivity, margins and ROI per outlet.

2. EBO Expansion & Network Development

• Drive the expansion of the EBO network across key cities and markets.
• Identify potential locations based on market potential, footfall, demographics and business viability.
• Evaluate new store proposals and work closely with internal teams on commercial feasibility.
• Manage the end-to-end EBO expansion process, including site selection, commercial negotiations, store setup and launch.
• Develop a scalable expansion strategy for the brand's retail network.

3. Retail Operations

• Ensure smooth and efficient operations across all EBOs.
• Establish and implement standardized retail operating processes and SOPs.
• Monitor store compliance, visual merchandising, inventory availability and customer experience.
• Drive operational excellence and ensure adherence to company policies and processes.
• Conduct regular store reviews and identify operational gaps.

4. Sales & Store Performance

• Set and monitor store-wise sales targets and KPIs.
• Track daily, weekly and monthly sales performance.
• Analyze store productivity, conversion, average transaction value, footfall and other relevant retail metrics.
• Develop action plans for underperforming outlets.
• Drive cross-selling, upselling and product mix improvement across stores.

5. Team Management

• Lead and manage the EBO sales and operations team across locations.
• Build a high-performing retail team through effective hiring, training and performance management.
• Define KRAs and KPIs for store teams and regional managers.
• Conduct regular performance reviews and ensure achievement of business targets.
• Develop training programs focused on product knowledge, selling skills and customer experience.

6. Inventory & Commercial Management

• Ensure optimum inventory availability across EBOs.
• Coordinate with supply chain and warehouse teams to maintain appropriate stock levels.
• Monitor ageing inventory, stock rotation and slow-moving products.
• Minimize stock-outs and improve inventory productivity.
• Ensure effective management of store-level expenses and operating costs.

7. Customer Experience & Brand Standards

• Ensure consistent Wonderchef brand experience across all EBOs.
• Drive customer service standards and improve customer satisfaction.
• Ensure effective implementation of visual merchandising and store presentation guidelines.
• Work closely with marketing and VM teams for retail campaigns, promotions and new product launches.

8. Business Analytics & Reporting

• Prepare and present regular EBO business reviews to senior management.

• Track key metrics including:
  
• Revenue & growth
• Same-store sales growth
• Store productivity
• Gross margin
• Store-level profitability
• Footfall & conversion
• Average transaction value
• Inventory turnover
• Stock ageing
• Operating expenses
• Use data and market insights to drive business decisions.

Required Experience & Skills

• 1015 years of experience in Retail / EBO / Exclusive Brand Outlet / Store Operations.
• Strong experience managing a multi-store retail network.
• Prior experience in consumer durables, consumer electronics, home appliances, kitchen appliances, lifestyle, furniture, retail or other relevant product categories preferred.
• Strong understanding of retail P&L and store economics.
• Proven experience in EBO expansion and new store launches.
• Strong commercial and negotiation skills.
• Excellent team leadership and stakeholder management abilities.
• Strong analytical and problem-solving skills.
• Willingness to travel extensively across locations.

Key Competencies

• Retail Business Management
• EBO / Store Operations
• P&L Management
• Retail Expansion
• Sales & Revenue Growth
• Store Productivity
• Team Leadership
• Commercial Negotiation
• Inventory Management
• Customer Experience
• Business Analytics
• Strategic Planning

Key Success Metrics

The role will be evaluated on:

• EBO revenue growth
• Same-store sales growth
• Store-level profitability
• New EBO launches
• Store productivity
• Conversion and ATV
• Inventory turns and ageing
• Operating cost efficiency
• Customer experience
• Team productivity and retention