E-commerce Specialist

Marketplace Advertising Amazon & Flipkart

• Plan, execute, and optimise advertising campaigns across Amazon Ads and Flipkart Ads.
• Manage Sponsored Products, Sponsored Brands, display ads, and other relevant marketplace advertising formats.
• Monitor and optimise ROAS, ACOS, TACOS, CPC, CTR, conversion rates, and advertising spends.
• Identify high-performing keywords, search terms, products, and audience segments to scale sales efficiently.
• Conduct keyword research, competitor analysis, and search-term optimisation.
• Develop campaign structures, bidding strategies, budgets, and performance improvement plans.
• Track daily campaign performance and implement corrective actions to achieve sales and profitability targets.

2. Catalog Management & Product Listing Optimisation

• Own end-to-end catalog management across Amazon and Flipkart.
• Create, update, and optimise product listings, including titles, bullet points, descriptions, attributes, backend keywords, and product images.
• Ensure catalog accuracy, content quality, product discoverability, and compliance with marketplace guidelines.
• Monitor listing health, suppressed ASINs/SKUs, stranded inventory, and content-related issues.
• Work with creative and content teams to improve product detail pages and conversion rates.
• Implement catalog optimisation strategies based on search trends, customer reviews, competitor benchmarks, and listing performance.

3. Pricing & Promotion Management

• Develop and manage marketplace pricing strategies to drive sales while maintaining healthy contribution margins.
• Monitor competitor pricing, discounts, promotions, and marketplace price fluctuations.
• Plan and execute promotional campaigns during major sale events and seasonal periods.
• Evaluate the impact of discounts, coupons, deals, and price changes on sales, conversion, and profitability.
• Maintain pricing consistency across channels, wherever applicable.
• Coordinate with sales, finance, and supply chain teams to ensure pricing and promotional decisions align with business objectives.

4. Marketplace Business Growth

• Drive monthly sales, revenue, order volume, and profitability targets across Amazon and Flipkart.
• Analyse business performance by SKU, category, campaign, and marketplace.
• Identify growth opportunities through product launches, assortment expansion, bundling, and cross-selling.
• Track ratings, reviews, customer feedback, and competitor activity to identify improvement areas.
• Coordinate with marketplace account managers and internal teams to resolve operational and business issues.

5. Reporting & Analytics

• Prepare daily, weekly, and monthly marketplace performance reports.
• Analyse sales, traffic, conversion rates, advertising efficiency, product-level profitability, and inventory availability.
• Build and maintain performance dashboards using Excel or Google Sheets.
• Identify gaps against targets and recommend data-backed corrective actions.
• Run structured experiments on bids, keywords, pricing, creatives, and promotions, measuring results against defined benchmarks.