E-Commerce PPC Manager

Key Responsibilities

• Plan, create, manage, and optimize PPC advertising campaigns on Amazon, Flipkart, and other marketplaces.
• Manage Sponsored Products, Sponsored Brands, Sponsored Display, and marketplace advertising campaigns.
• Conduct keyword research and optimize keyword targeting for better campaign performance.
• Monitor ACOS, ROAS, CTR, CPC, impressions, clicks, conversions, and advertising spend.
• Optimize campaign bids, budgets, keywords, and targeting to maximize ROI.
• Identify negative keywords and improve campaign efficiency.
• Analyze PPC reports and implement strategies to increase sales while reducing advertising costs.
• Prepare regular PPC performance reports and share insights with management.

Required Skills

• Strong knowledge of Amazon, Flipkart and other seller panels.
• Experience in product listing and catalog management.
• Hands-on experience in marketplace PPC advertising.
• Knowledge of ACOS, ROAS, CTR, CPC, and campaign optimization.
• Good command of MS Excel or Google Sheets for reporting and analysis.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple marketplace accounts independently.