E-commerce PPC Director

About us

ZadaZada is a digital marketing agency that runs its own portfolio of e-commerce brands and also serves external clients. We operate stores across several categories, including some regulated verticals, and we manage paid media, SEO, email, and feeds in-house. Were looking for a hands-on leader to own paid search across the business.

The role

You'll be responsible for paid search performance across our clients portfolio. This is a player-coach role. You'll set strategy and lead the team, and you'll also get into accounts yourself when something needs fixing. You'll report directly to the founder.

What you'll do

• Own Google Ads, Meta Ads, and Microsoft Ads strategy and performance across multiple e-commerce accounts, with a focus on Shopping, Performance Max, and Search.
• Manage Merchant Center health: feed optimization, product data quality, disapprovals, and account suspensions and appeals.
• Set bidding and ROAS targets based on product margins and profitability, not revenue alone.
• Lead, train, and review the work of the PPC team, and help hire as the team grows.
• Build clear performance reporting for our clients.
• Present results and recommendations to clients, and manage their expectations.
• Handle ad policy compliance in restricted and regulated categories.
• Work with our SEO, email, and development teams on landing pages, tracking, and conversion measurement.

What were looking for

• 7+ years in paid search, including at least 4 years on e-commerce and Google Shopping accounts.
• Deep hands-on experience with Performance Max, feed management, and Merchant Center.
• At least 2 years directly managing PPC specialists.
• Experience managing several accounts at once with significant combined monthly spend.
• Strong analytical skills: You're comfortable with GA4, conversion tracking, and spreadsheets.
• A track record of resolving account suspensions and working within ad policies.
• Clear written and spoken English, with confidence communicating with US-based teams and clients.

Nice to have

• Agency experience.
• Experience with Microsoft Ads, Amazon Ads, or Meta Ads.
• Experience in regulated categories such as supplements or other restricted products.
• Familiarity with Shopify, BigCommerce, or feed management tools.

What we offer

• Fully remote work.
• Direct access to the founder and real ownership over results.
• Other benefits: leave, other allowance, etc.

Hiring process

A short screening call, a paid work sample based on a real account scenario, an interview with the founder, and a final conversation with the team.