E-commerce Marketplace Strategist

Job Title – E-commerce Marketplace Strategist

Industry - Beauty & Personal Care

Location - Gopi Tower, 200 Feet Bypass, Ajmer Road, Jaipur

Experience - 4+ Years

Website - https://www.premgreen.com/

Company Description

Prem Green Private Limited is a manufacturer and supplier of mehndi, henna, hair color, and skincare products, serving customers across India and international markets. The company builds and manages multiple consumer brands, including Prem Dulhan mehndi cones for weddings, Enega ammonia-free hair colors, Yaksha Ayurvedic Hair Oil, and skincare lines such as Neera, Kuhu, and Vakola. Each brand is developed with a focus on natural ingredients, honest formulations, and effective results for diverse beauty needs. Prem Green is committed to making natural beauty accessible while partnering closely with retailers, salons, distributors, and beauty enthusiasts.

About the Role

We are looking for an E-commerce Marketplace Strategist who can manage and grow sales across marketplaces and has strong hands-on knowledge of marketplace advertising, performance marketing, analytics, and business growth.

The candidate should understand the complete marketplace ecosystem—from product listing and catalog optimization to Ads, sales growth, profitability, inventory planning, and marketplace strategy.

Key Responsibilities :-

• Develop and execute marketplace growth strategies to increase sales, revenue, traffic, conversion, and profitability. 
• Manage marketplaces such as Amazon, Flipkart, Myntra, Meesho, Walmart, Etsy, JioMart, Blinkit, Instamart, etc.
• Create and manage marketplace advertising campaigns, including:
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Search/keyword campaigns
• Auto & manual campaigns
• Retargeting and promotional campaigns
• Monitor and optimize ACOS, TACOS, ROAS, CPC, CTR, CVR, impressions, clicks, and advertising sales.
• Identify high-performing and underperforming SKUs, keywords, categories, and campaigns and take corrective actions.
• Develop strategies for new product launches and SKU growth.
• Optimize product listings including titles, bullet points, descriptions, keywords, images, A+ Content, pricing, and promotions.
• Conduct competitor, keyword, pricing, and market analysis.
• Track marketplace performance through daily/weekly/monthly dashboards and reports.
• Analyze sales data and identify opportunities for revenue and profitability growth.
• Coordinate with catalog, creative, inventory, warehouse, finance, and customer support teams.
• Plan and execute marketplace promotions, deals, coupons, and seasonal campaigns.
• Monitor account health, listing issues, policy violations, suppressed listings, and marketplace cases.
• Identify opportunities for new marketplaces, new categories, and international expansion.
• Forecast sales and coordinate inventory planning to avoid stock-outs and excess inventory.
• Continuously test new strategies to improve organic ranking, paid visibility, conversion, and overall marketplace performance. 

Key Skills :-

• Strong understanding of Amazon Seller Central / Vendor Central.
• Marketplace advertising and PPC campaign management.
• Understanding of ACOS, TACOS, ROAS, CPC, CTR and conversion rate.
• Marketplace SEO and keyword research.
• Product ranking and organic growth strategies.
• Competitor and market analysis.
• Pricing and promotion strategy.
• Marketplace analytics and reporting.
• Understanding of P&L, margins, contribution margin and profitability.
• Excel / Google Sheets and data analysis.
• Understanding of marketplace algorithms and sales funnels.