E-commerce & Marketplace Specialist

E-Commerce & Marketplace Specialist

Brand: Exude
Location: Gurugram
Experience: 24 years
Salary: 30,000–40,000 per month, depending on experience
Employment: Full-time

About Exude

Exude is a premium women's westernwear brand designed for the modern Indian woman. Our clothing is designed to move with her through her day — from work and meetings to dinner and evenings out.

We are looking for a hands-on E-Commerce & Marketplace Specialist to manage and grow Exude across Myntra, Nykaa Fashion, AJIO, Tata CLiQ and Shopify.

This person will be responsible for both day-to-day e-commerce operations and marketplace sales growth, including running advertising campaigns on the platforms.

Key Responsibilities

1. Marketplace Management

Take day-to-day ownership of Exude's presence on:

• Myntra
• Nykaa Fashion
• AJIO
• Tata CLiQ
• Shopify

Responsibilities include:

• Managing marketplace dashboards.
• Keeping all products live and available.
• Managing new product launches.
• Updating pricing, inventory and product information.
• Monitoring orders, cancellations and returns.
• Ensuring marketplace requirements and SLAs are met.
• Coordinating with marketplace account managers when required.
• Identifying opportunities to improve sales and visibility.

2. Shopify Management

Hands-on Shopify experience is mandatory.

Responsibilities include:

• Creating and listing new products.
• Uploading product images and videos.
• Creating product descriptions.
• Adding sizes, colours and variants.
• Creating collections.
• Updating pricing and inventory.
• Adding product tags and attributes.
• Maintaining size charts.
• Ensuring products are correctly categorised.
• Checking the website after every product launch.
• Keeping the Shopify catalogue accurate and up to date.

3. Order Management & On-Time Dispatch

This is a critical responsibility of the role.

The candidate will be responsible for ensuring that all Exude orders across Shopify and marketplaces are processed and dispatched within the required timelines.

Daily responsibilities:

• Check orders across all platforms every day.
• Monitor pending and unfulfilled orders.
• Coordinate with production and warehouse teams.
• Ensure invoices and shipping labels are generated.
• Follow up on orders awaiting production/packing.
• Ensure orders are handed over to the courier on time.
• Monitor marketplace dispatch SLAs.
• Prevent cancellations caused by delayed dispatch.
• Immediately escalate any order at risk of missing its SLA.
• Maintain a daily order and dispatch tracker.

The goal is zero avoidable cancellations or missed dispatch deadlines.

4. Marketplace Advertising & Sales Growth

The candidate must have hands-on experience running marketplace ads.

They will be responsible for using platform advertising tools to increase Exude's visibility and sales.

Responsibilities include:

• Creating and managing advertising campaigns on Myntra, AJIO, Nykaa Fashion and other relevant platforms.
• Promoting new launches and high-potential products.
• Identifying products that should receive additional advertising support.
• Managing daily/weekly advertising budgets.
• Monitoring:
• Ad spend
• Sales generated
• ROAS
• ACOS
• CTR
• CPC
• Conversion
• Optimising campaigns based on performance.
• Increasing spend on profitable campaigns.
• Reducing or stopping campaigns that are not delivering acceptable returns.
• Testing different products and campaign strategies.
• Working towards increasing profitable marketplace revenue, rather than simply increasing ad spend.

The candidate should be able to answer:

"If Exude gives you 1 lakh to spend on marketplace advertising, how would you decide where to spend it and how would you measure whether it worked?"

5. Marketplace Promotions

• Manage participation in marketplace sale events.
• Coordinate discounts and promotional campaigns.
• Ensure promotional pricing is correctly updated.
• Recommend which products should and should not be discounted.
• Coordinate with marketplace teams for additional visibility.
• Monitor the impact of promotions on sales and profitability.
• Ensure Exude's premium positioning is maintained while participating in marketplace events.

6. Inventory Management

• Monitor inventory across Shopify and all marketplaces.
• Ensure accurate stock availability.
• Coordinate stock allocation between channels.
• Identify fast-selling products approaching stock-out.
• Coordinate replenishment with production.
• Prevent overselling.
• Identify slow-moving and ageing inventory.
• Recommend products that should receive promotional or advertising support.

7. Product Catalogue Management

Ensure every product is correctly listed across all platforms.

This includes:

• Product name
• Product description
• SKU
• MRP
• Selling price
• Fabric
• Colour
• Size
• Measurements
• Size chart
• Product images
• Product category
• Marketplace attributes
• Inventory

Ensure there are no discrepancies between Shopify and marketplace listings.

8. Returns & Exchanges

• Monitor marketplace and Shopify returns.
• Track returned products.
• Coordinate with the warehouse for return processing.
• Ensure returned inventory is updated promptly.
• Monitor return reasons.
• Identify products or sizes with unusually high return rates.
• Highlight recurring sizing or product-quality issues.

9. Sales & Performance Reporting

Prepare weekly marketplace performance reports covering:

• Sales
• Orders
• Units sold
• AOV
• Conversion rate
• Traffic
• Best-selling SKUs
• Slow-moving SKUs
• Returns
• Cancellations
• Stock-outs
• Advertising spend
• ROAS
• ACOS
• Platform-wise performance

The candidate should be able to identify why sales went up or down and what actions should be taken next.

10. Marketplace Payments & Reconciliation

• Monitor marketplace settlements.
• Track payments received.
• Compare orders against settlements.
• Identify deductions, discrepancies and missing payments.
• Raise claims with marketplace teams where required.
• Coordinate with accounts to resolve payment issues.

Daily Responsibilities:

Every Morning

• Check Shopify orders.
• Check Myntra orders.
• Check AJIO orders.
• Check Nykaa orders.
• Check Tata CLiQ orders.
• Identify pending orders.
• Coordinate dispatch.
• Check inventory issues.
• Check marketplace advertising performance.

During the Day

• Monitor new orders.
• Follow up with production/warehouse.
• Update listings.
• Launch/update campaigns.
• Optimise marketplace advertising.
• Resolve marketplace issues.
• Monitor stock levels.

End of Day

• Confirm all possible orders have been dispatched.
• Check for orders approaching SLA deadlines.
• Review advertising spend and performance.
• Update the order/dispatch tracker.
• Escalate any issues that could affect next-day dispatch.

Key KPIs

The candidate will be measured on:

Operations

• On-time dispatch rate
• Reduction in marketplace cancellations
• Reduction in delayed orders
• Inventory accuracy
• Catalogue accuracy

Sales

• Marketplace revenue growth
• Orders and units sold
• Conversion rate
• Sell-through
• AOV

Advertising

• ROAS
• ACOS
• Advertising-driven revenue
• Cost per order
• Campaign efficiency

Overall

Growth in profitable marketplace sales without unnecessary discounting or advertising spend.

Requirements

Must Have

• 2–4 years of experience in e-commerce / marketplace management.
• Hands-on Shopify experience.
• Experience managing at least one of Myntra, AJIO, Nykaa Fashion or Tata CLiQ.
• Hands-on experience running marketplace advertising campaigns.
• Strong Excel / Google Sheets skills.
• Good understanding of e-commerce analytics.
• Strong attention to detail.
• Excellent coordination skills.
• Ability to work independently and take ownership.

Preferred

• Experience in women's fashion/apparel.
• Experience managing multiple marketplaces simultaneously.
• Experience with marketplace seller portals and advertising dashboards.
• Understanding of marketplace commissions, deductions and settlements.

Who We Are Looking For

We want someone who is commercially minded and highly organised.

This is not simply a catalogue-management job.

The person should be able to manage the complete marketplace cycle:

LIST SELL ADVERTISE PROCESS DISPATCH DELIVER ANALYSE OPTIMISE GROW

Most importantly, they should take ownership of the numbers and be able to say:

"Here is what is selling, here is what isn't, here is where we should spend advertising money, and here is what I am going to do this week to increase marketplace sales."