E Commerce Marketing Manager

The role
This role independently owns marketplace performance marketing across Amazon, Flipkart, and Blinkit, including contribution margin after ad spend, not just spend pacing. You set strategy, not just execute it: sale-event planning, new product launch playbooks, and platform-level budget allocation are yours to define and defend with numbers. You report directly to the founder.

Responsibilities

• Structure and manage campaigns across auto, manual, and product-targeting formats; own keyword harvesting, negative keyword mining, and search term analysis
• Manage bids at keyword, placement, and SKU level to hit ACOS/TACOS and contribution margin targets set per category and per platform
• Own budget pacing, dayparting, and spend allocation across active platforms, adjusting in-flight against performance data
• Manage Blinkit Ads Manager end to end, including keyword and placement bidding, deal slot planning, and budget pacing
• Plan and execute sale-event strategy across major platform deal days (BBD, Republic Day Sale, Diwali, and equivalent Flipkart/Blinkit events): coupon strategy, Lightning Deals, deal-day budget surges, and post-event ROAS reconciliation
• Own the performance marketing playbook for new SKU launches: day-one visibility, review-velocity support through early ad spend, and launch-phase ACOS tolerance separate from steady-state targets
• Run weekly and monthly reporting on CAC, ROAS, ACOS, CTR, conversion rate, and contribution margin, broken out by platform and campaign type
• Coordinate with catalog and listing teams on title, backend keyword, and content hygiene that directly impacts ad relevance
• Coordinate with inventory/ops on stock availability before scaling bids, to avoid spend against out-of-stock SKUs
• Run competitive benchmarking on share of search and share of voice for core keywords against category competitors
• Coordinate with the creative team on platform-specific ad formats and run structured A/B tests on creative variants
• Maintain working relationships with Amazon/Flipkart/Blinkit category or key account managers for deal slots, badge eligibility, and escalations
• Present a monthly channel-mix recommendation: where to reallocate budget based on marginal ROAS by platform

Requirements

• 5+ years in performance marketing with demonstrated ownership of budget, strategy, and P&L outcomes on Amazon and Flipkart, hands-on management of Blinkit Ads Manager, and working knowledge of at least one other quick commerce platform (Zepto or Instamart)
• Candidates who've built this experience across multiple brands, whether through an agency-to-brand-side trajectory, a multi-brand house of brands, or sequential ownership at two or more companies, will be prioritized over single-brand tenure
• Fluency in ACOS/TACOS and contribution-margin-based decision making, not just spend-and-monitor campaign management
• Hands-on experience with Amazon Brand Analytics, Flipkart Ignition or Brand Analytics, and at least one third-party ad management tool (Pacvue, SellerApp, Helium10, or equivalent)
• Track record managing sale-event spend surges (BBD, Republic Day Sale, or equivalent) end to end
• Advanced Excel or Sheets skills for pivot-based reporting and blended CAC/ROAS modeling across platforms
• Experience in electronics, D2C-adjacent, or high price-sensitivity, repeat-purchase categories preferred