E commerce Marketing Executive - JG

Experience Required: 1–4 years

Working Days: 5 days/week

Role Overview

We are seeking a results‑driven Performance Marketing Executive to plan, execute, and optimize paid digital campaigns across multiple channels. The ideal candidate should have strong analytical skills, hands‑on experience with ad platforms, and a data‑driven mindset to improve ROI and customer acquisition.

Key Responsibilities

• Paid Campaigns execution across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and other performance channels.
• Budget Optimization focusing on CPC, CPL, CAC, ROAS, and ROI.
• Performance Analysis using Google Analytics, Tag Manager, Meta Business Manager, and reporting dashboards.
• Conduct A/B Testing for creatives, landing pages, audience segments, and ad copies.
• Carry out Audience Targeting, keyword research, and competitor analysis.
• Collaborate with design and content teams for campaign creatives.
• Generate weekly/monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends and platform updates.
  
  

Desired Skills & Competencies

• Strong analytical and reporting skills.
• Excellent communication and problem‑solving abilities.
• Bachelor's degree in Marketing, Business, or related field.
• 1–5 years of experience in performance/digital marketing.
• Hands‑on expertise in PPC, paid social campaigns, conversion optimization, retargeting strategies.
• Proficiency in Google Ads, Google Analytics, Tag Manager, Meta Ads Manager.
• Understanding of SEO basics, landing page optimization, marketing funnels, and attribution tracking.
  
  

Preferred Certifications

• Google Ads Certification
• Meta Blueprint Certification
  
  

Key Performance Indicators

• Lead generation
• Customer acquisition
• ROAS improvement
• Conversion rate optimization
• Revenue growth through paid campaigns
  
  

Skills: cac,campaign creatives,google tag manager,meta ads,keyword research,cpc,budget optimization,ppc,google analytics,e‑commerce marketing,roi,a/b testing,cpl,performance marketing,roas,paid campaigns,google ads,performance reports,linkedin ads,audience targeting,meta business manager,youtube ads,digital marketing,google adsense,retargeting strategies,paid social campaigns,performance analysis,tag manager,conversion optimization