E Commerce Manager

Role & responsibilities

1. Account Growth & Revenue

• Own the overall growth and revenue targets for all e-commerce marketplaces and D2C channels.
• Develop and execute account-wise growth strategies to increase GMV, orders, AOV, and conversion.
• Identify new growth opportunities through new products, categories, marketplaces, and customer segments.
• Create monthly, quarterly, and annual sales plans and ensure achievement of targets.
• Analyze account performance and take corrective actions to close revenue gaps.

2. Marketplace Management

• Independently manage and grow accounts on platforms such as Amazon, Flipkart, Myntra, Ajio, Meesho, Tata CLiQ, Nykaa Fashion, etc.
• Maintain strong understanding of marketplace algorithms, ranking, visibility, promotions, and seller metrics.
• Manage account health, seller performance, pricing, promotions, returns, cancellations, and customer experience.
• Coordinate with marketplace account managers for business growth, campaigns, issues, and opportunities.

3. Performance Marketing & Advertising

• Plan, execute, and optimize marketplace advertising campaigns.
• Manage budgets across Sponsored Products, Sponsored Brands, display ads, and other available ad formats.
• Track ROAS, ACOS/TACOS, CPC, CTR, conversion rate, and advertising-attributed sales.
• Identify high-performing and underperforming campaigns and continuously optimize them.
• Ensure advertising spend contributes to profitable revenue growth, not just topline sales.

4. Product & Catalog Management

• Manage product listings, titles, descriptions, keywords, images, attributes, size charts, and product content.
• Improve product discoverability and organic ranking through SEO and keyword optimization.
• Identify slow-moving, high-potential, and best-selling SKUs.
• Develop strategies for new product launches and improve the performance of existing products.

5. Pricing & Promotion Strategy

• Monitor competitor pricing, offers, discounts, and assortment.
• Develop pricing strategies based on competition, margins, demand, and marketplace dynamics.
• Plan and execute marketplace events, sales, deals, coupons, and promotions.
• Ensure promotions are commercially viable and aligned with profitability targets.

6. Inventory & Demand Planning

• Work closely with the merchandising, purchase, production, and warehouse teams to maintain optimum inventory.
• Forecast SKU-level demand based on historical sales, seasonality, promotions, and trends.
• Minimize stock-outs on high-selling products.
• Identify excess and slow-moving inventory and create liquidation/growth strategies.
• Maintain healthy inventory levels across different marketplaces.

7. Data Analytics & Business Intelligence

• Build and maintain daily/weekly/monthly performance dashboards.
• Analyze:
• Sales & GMV
• Orders
• Conversion rate
• Traffic
• AOV
• ROAS/ACOS/TACOS
• Returns
• Cancellation rate
• Inventory
• SKU profitability
• Marketplace fees
• Convert data into actionable decisions rather than just preparing reports.
• Identify the top 20% of products, customers, channels, and campaigns driving growth.

8. Profitability Management

• Track contribution margin at account, category, product, and campaign levels.
• Analyze marketplace commissions, logistics charges, advertising costs, discounts, returns, and other deductions.
• Ensure growth is achieved with sustainable margins.
• Identify loss-making SKUs/accounts and recommend corrective actions.

9. Conversion & Customer Experience

• Improve product page conversion through better images, content, reviews, pricing, and offers.
• Monitor customer feedback and reviews to identify product/content issues.
• Reduce cancellations, returns, negative feedback, and order defects.
• Work with the operations team to improve fulfillment and customer experience.

10. New Marketplace & Channel Expansion

• Evaluate and onboard new marketplaces and e-commerce channels.
• Identify emerging platforms and opportunities relevant to the brand.
• Develop launch plans for new channels, including assortment, pricing, inventory, advertising, and promotions.
• Build scalable processes for managing multiple accounts.

11. Cross-Functional Leadership

• Coordinate with:
• Sales
• Marketing
• Production
• Purchase
• Warehouse
• Finance
• Customer service
• Technology
• Ensure marketplace requirements are communicated internally and executed on time.
• Lead internal teams/agency partners involved in e-commerce operations.

Preferred candidate profile

The manager should ideally be evaluated on business outcomes, not simply whether listings and orders are being managed.

KPIKey ObjectiveGMV / Net SalesConsistent month-on- month basis.