E-commerce Growth Manager / Growth Leader

Job Title

E-commerce Growth Manager / Growth Leader

Location

Noida

Experience

9 Years

Job Summary

We are looking for an experienced E-commerce Growth Manager / Growth Leader to drive end-to-end growth of the e-commerce business. The role involves developing and scaling the complete e-commerce growth funnel, including traffic acquisition, marketplace growth, online media, customer conversion, revenue generation, customer retention, and new business opportunities.

The ideal candidate should have a strong understanding of e-commerce platforms, marketplaces, D2C businesses, digital marketing, performance marketing, customer acquisition, conversion optimization, and commercial growth. The candidate must take ownership of overall business growth, revenue, and profitability.

Key Responsibilities

• E-commerce Business Growth: Own and execute the overall growth strategy for the e-commerce business. Develop strategies to increase Gross Merchandise Value (GMV), revenue, order volume, customer acquisition, and profitability. Identify new product categories, marketplaces, sales channels, and business opportunities. Build scalable strategies for expanding the online business. Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
• E-commerce Funnel Management: Manage and optimize the complete customer journey: Traffic Product Discovery Product Page Add to Cart Checkout Purchase Repeat Purchase. Identify customer drop-offs at every stage of the funnel. Improve website and marketplace conversion rates. Develop strategies to increase add-to-cart rates, checkout completion, conversion rates, and repeat purchases. Coordinate with product, technology, content, and operations teams to improve the customer experience.
• Marketplace Growth: Drive business growth across major e-commerce marketplaces and online platforms. Develop marketplace-specific growth strategies. Improve product visibility, search ranking, discoverability, and sales performance. Monitor product and category performance and identify opportunities for expansion. Manage marketplace promotions, campaigns, pricing, offers, and product assortment strategies. Track marketplace KPIs, including GMV, orders, conversion rates, traffic, rankings, and profitability.
• Online Media and Customer Acquisition: Develop and manage customer acquisition strategies across paid search, social media, display advertising, marketplace advertising, affiliate marketing, influencer marketing, retargeting, and other digital channels. Identify new digital channels for customer acquisition and business growth.
• Revenue and GMV Growth: Own monthly and quarterly GMV and revenue targets. Develop and implement action plans to achieve and exceed business targets. Monitor daily, weekly, and monthly sales performance. Identify reasons for business growth or decline and implement corrective actions. Improve Average Order Value (AOV) and revenue per customer. Develop cross-selling, upselling, product bundling, and promotional strategies.
• Customer Acquisition and Retention: Develop strategies to acquire new customers and improve customer retention. Increase repeat purchase rates and customer engagement. Analyze customer segments, purchasing patterns, and buying behavior. Develop initiatives to increase Customer Lifetime Value (CLV). Coordinate with CRM and marketing teams on remarketing, retention, and customer engagement campaigns.
• New Business Development: Identify and develop new e-commerce business opportunities. Explore new marketplaces, geographies, product categories, customer segments, and revenue channels. Evaluate new business models and commercial opportunities. Prepare business cases and growth plans for new initiatives. Convert identified opportunities into measurable revenue and GMV.
• Data Analysis and Performance Reporting: Track and analyze GMV, revenue, orders, website and marketplace traffic, conversion rates, add-to-cart rates, and checkout rates. Monitor CAC, ROAS, ROI, AOV, repeat purchase rates, customer retention, and CLV. Evaluate product performance, category performance, marketplace results, contribution margins, and profitability. Use data and analytics to make business decisions and continuously improve performance. Prepare regular business performance reports and identify actionable growth opportunities.
• Cross-functional Leadership: Collaborate with e-commerce, marketing, sales, operations, technology, product, content, and finance teams. Lead cross-functional growth initiatives from planning through execution. Build a performance-oriented culture within the e-commerce team. Mentor team members and establish accountability for individual and business KPIs. Present business performance, growth opportunities, and action plans to senior management.

Required Experience and Skills

• Minimum 9 years of experience in e-commerce, e-commerce growth, marketplace management, digital business, performance marketing, or online retail.
• Proven hands-on experience in growing an e-commerce business.
• Strong understanding of the e-commerce customer funnel and conversion journey.
• Experience working with e-commerce marketplaces and/or Direct-to-Consumer (D2C) platforms.
• Strong knowledge of online media, customer acquisition, and performance marketing.
• Experience managing revenue and GMV targets.
• Strong analytical, commercial, and problem-solving skills.
• Ability to identify business opportunities and convert them into measurable revenue.
• Understanding of customer acquisition, retention, and customer lifetime value.
• Excellent communication, leadership, and stakeholder-management skills.
• Strong ownership, accountability, and result-oriented approach.

Key Skills

• E-commerce
• E-commerce Growth
• Marketplace Management
• Digital Business
• Performance Marketing
• Online Retail
• E-commerce customer funnel and conversion journey
• Online media and performance marketing

Key Performance Indicators (KPIs)

• GMV and revenue growth
• Order volume and new customer acquisition
• Website and marketplace traffic growth
• Conversion rate improvement
• Customer Acquisition Cost (CAC)
• ROAS and marketing ROI
• Average Order Value (AOV)
• Customer retention and repeat purchase rate
• Customer Lifetime Value (CLV)
• Marketplace growth and expansion into new channels
• Overall e-commerce profitability

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.