E-commerce & Digital Content Executive

E-commerce & Digital Content Executive Job Description

About KisanKraft

KisanKraft Limited is a leading Bengaluru-headquartered agricultural equipment and power tools company, dedicated to empowering farmers across India with modern, affordable farm mechanization solutions. With a 46-acre manufacturing facility in Nellore, 14 branch offices, a dealer network of 5,000+ partners across the country, and exports to 20+ countries, KisanKraft is committed to driving productivity and innovation in the agricultural sector.

About the Role

More and more farmers and buyers now discover, compare, and buy farm equipment online, on marketplaces, on YouTube, and on WhatsApp. We're looking for a commercially minded E-commerce & Digital Content Executive who can run our online storefronts, write sharp and accurate copy, and build a digital presence that turns attention into sales.

You will own KisanKraft's marketplace and quick commerce channels, organic social media, influencer programme, website and app content, and the brand's written voice end to end. The ideal candidate writes clearly in English and Hindi, understands how marketplaces rank and sell, uses AI tools every day to work faster, and has a genuine interest in the agricultural sector and rural economy.

This role is based in Bengaluru and reports to the Brand Manager as part of the in-house brand team, working closely with the performance marketing lead, the graphic designers, the video content producer, and the sales, product, export, and e-commerce analytics teams. Paid search and social campaigns (Google and Meta) are run by the performance marketing lead and are not part of this role. We are looking for 35 years of relevant experience.

Key Responsibilities

1. E-commerce & Marketplace Management

• Listings: Create and maintain listings on Amazon, Flipkart, and other marketplaces across our ~450-product range, including titles, specifications, images, A+ content, and pricing hygiene.
• Marketplace Advertising: Plan and run sponsored product and brand campaigns within marketplaces against clear ROAS and budget targets.
• Quick Commerce: Lead onboarding and growth on quick commerce platforms for suitable products such as garden tools, power tools, and accessories.
• Listing Health & Operations: Track sales, stock visibility, ratings, reviews, and returns; respond to reviews and coordinate with sales and supply chain to fix stock-outs and listing issues quickly.

2. Copywriting & Brand Voice

• Product & Listing Copy: Write search-friendly product titles, bullets, and descriptions that explain each machine's benefit simply and accurately, with specifications verified by the product team.
• Campaign & Social Copy: Write captions, hooks, and video scripts with the video content producer, and supply ad copy variants to the performance marketing lead.
• Website, App & Collateral Copy: Write copy for product pages, the KisanKraft app, catalogues, leaflets, dealer point-of-sale material, newsletters, and press notes.
• Brand Voice: Build and maintain a KisanKraft tone-of-voice and style guide so every channel speaks to farmers in simple, trustworthy, farmer-first language.
• Regional Adaptation: Adapt copy into Hindi and regional languages (Kannada, Telugu, Tamil, Marathi, Bengali, and others) using AI-assisted translation, checked by native speakers or freelance translators before publishing.

3. Social Media, Influencers & Community

• Content Calendar: Plan and run a monthly content calendar across YouTube, Instagram, Facebook, LinkedIn, and WhatsApp, aligned to crop seasons (Kharif and Rabi), product launches, and Krishi Melas.
• Creative Briefs: Brief the graphic designers and the video content producer with clear objectives, messages, and formats.
• Influencers & Farmer Creators: Build and manage a roster of agri influencers and farmer creators, including briefs, agreements, ASCI disclosure compliance, and performance tracking.
• Agronomy Content: Work with the in-house agronomist to turn crop-calendar and field problems into useful, problem-solution content for farmers.
• Community Management: Respond to comments and messages, and route sales enquiries to the performance marketing lead and service queries to the service team.

4. Website, App, SEO & CRM

• Website & App: Keep product pages, specifications, and the dealer locator accurate and up to date on the website and app.
• SEO: Own on-page SEO, keyword research, and product page performance using Google Search Console and analytics.
• WhatsApp & CRM Campaigns: Plan and run engagement broadcasts to farmers, buyers, and dealers, such as seasonal tips, launches, and offers.

5. Reporting & Collaboration

• Maintain a weekly dashboard covering marketplace revenue, ROAS, listing health, organic reach, and engagement by language, and present a monthly review to the Brand Manager.
• Work closely with the performance marketing lead to keep paid and organic messaging aligned and share audience insights both ways.
• Provide listing content and copy kits to export partners and international distributors.
• Stay flexible to take on new assignments as business priorities shift.

Skills & Competencies

• Commercial mindset — you measure your work in revenue and enquiries, not just likes.
• Excellent writing in English and Hindi; able to explain a machine's benefit to a farmer in two lines. Kannada or Telugu is a strong advantage.
• Strong understanding of how marketplace search, ratings, and content drive ranking and conversion.
• Comfortable with numbers and spreadsheets; uses data to decide what to change next.
• Sharp eye for detail and accuracy, especially with product specifications and claims.
• Self-motivated and able to work independently, while being a good team player who handles ambiguity by asking the right questions and anticipating needs.

Software Knowledge

• E-commerce: Amazon Seller Central and Amazon Ads, Flipkart Seller Hub, and quick commerce seller panels.
• Social & Content: Meta Business Suite, YouTube Studio, Canva.
• Analytics & SEO: Google Analytics 4, Google Search Console, MS Excel or Google Sheets.
• AI: Daily use of AI writing and translation tools (for example ChatGPT, Claude, or Gemini) for copy, translations, and content variants.
• Other: WhatsApp Business API or CRM tools (Interakt, WATI, Zoho, or similar) will be a plus.

Qualification & Experience

• Graduate in any discipline; MBA, Marketing, Mass Communication, or Journalism preferred.
• 3–5 years of experience in digital marketing, including at least 2 years of hands-on marketplace management, ideally for a product, manufacturing, agriculture, auto, or rural-focused brand.
• Writing samples are mandatory, including at least one marketplace listing and one social media campaign you wrote. Shortlisted candidates will complete a short writing and listing task.

Travel

Occasional travel is required for field visits, the Nellore manufacturing facility, dealer sites, exhibitions, and farmer events.