E-Commerce :: Customer Acquisition and Customer Retention Manager

E-Commerce :: Customer Acquisition and Customer Retention Manager Hours: 3PM to 12AM

1. Design and manage lifecycle email sequences — welcome series, post-purchase follow-ups, cross-sell flows, and win-back campaigns — using Klaviyo or equivalent
2. Build customer segments based on purchase behavior, AOV, and product category; personalize messaging for each segment
3. Manage loyalty and rewards programs to drive repeat purchases and increase LTV
4. Monitor churn signals and deploy targeted reactivation campaigns before customers go cold
5. Collect and act on customer feedback; coordinate with the support team on issues that impact repeat purchase rates
6. Track and report repeat purchase rate, LTV, email engagement, and NPS monthly
7. Test and refine offers, timing, and messaging to continuously improve retention metrics