E-Commerce Campaign Manager
Prow Services · Ahmedabad · onsite · Posted 45d ago
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About this role
Position Details
Position: E-Commerce Campaign Manager – Marketplace
Experience: 2–4 Years
Location: Ahmedabad
Employment Type: Full-Time
Department: E-Commerce / Performance Marketing
About the Role
• We are looking for an experienced E-Commerce Campaign Manager who specializes in managing and scaling paid campaigns across online marketplaces. The candidate will be responsible for campaign planning, execution, optimization, performance analysis, and marketplace advertising strategy.
• The role is focused specifically on marketplace advertising and campaign strategy and does not include social media or Google Ads management.
Key Responsibilities
1. Marketplace Campaign Management
• Plan, launch, manage, and optimize advertising campaigns across Amazon, Flipkart, JioMart, Blinkit, Zepto, Instamart and other relevant marketplaces.
• Manage Sponsored Products, Sponsored Brands, Display/retargeting and other marketplace-specific ad formats wherever available.
• Set campaign budgets, bids, targeting, keywords and product targets.
• Monitor daily campaign performance and make necessary optimizations.
• Manage campaign structures based on products, categories, keywords and objectives.
2. Campaign Strategy
• Develop marketplace advertising strategies based on sales targets, product margins, category competition, seasonality, product lifecycle and inventory availability.
• Identify high-potential and high-converting products and allocate budgets accordingly. • Develop strategies for new product launches and existing product growth.
• Plan seasonal and festival campaigns.
• Create strategies to improve ROAS, ACOS/TACOS, conversion rate and overall marketplace sales.
3. Performance Analysis & Optimization
• Analyze campaign metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, impressions, clicks and ad-attributed sales.
• Identify underperforming campaigns, keywords and products.
• Continuously optimize bids, budgets, targeting and campaign structures.
• Conduct keyword and competitor analysis to identify new growth opportunities.
• Perform regular search-term analysis and negative keyword optimization.
4. Budget & Sales Management
• Plan and manage monthly marketplace advertising budgets.
• Allocate budgets across products and marketplaces based on performance and business priorities. • Ensure advertising spend is aligned with revenue and profitability objectives.
• Track budget utilization and provide recommendations for scaling or reducing spend.
5. Marketplace Growth Strategy
• Work closely with the E-Commerce Account Management team to identify products requiring advertising support.
• Coordinate campaigns according to stock availability, pricing, offers and marketplace visibility. • Develop strategies to improve product visibility and market share.
• Identify opportunities for scaling winning products and reducing spend on low-performing products.
6. Reporting & Insights
• Prepare weekly and monthly campaign performance reports.
• Present key performance insights, issues and action plans.
• Compare campaign performance across marketplaces and products.
• Provide clear recommendations for improving sales and advertising efficiency.
Required Skills
• 2–4 years of hands-on experience in Marketplace Advertising / E-Commerce Campaign Management. • Strong experience with Amazon Ads is mandatory.
• Experience with Flipkart Ads, JioMart, Blinkit, Zepto or Instamart is an advantage. • Strong understanding of marketplace advertising metrics and KPIs.
• Excellent knowledge of keyword research, bidding and campaign optimization.
• Strong analytical and data interpretation skills.
• Ability to create marketplace campaign strategies independently.
• Good understanding of e-commerce sales funnels and marketplace customer behavior. • Strong Excel/Google Sheets skills.
• Ability to work with multiple brands and marketplace accounts simultaneously.
Preferred Candidate
• Data-driven and analytical.
• Strong in marketplace advertising strategy.
• Comfortable managing multiple campaigns and budgets.
• Proactive in identifying growth opportunities.
• Result-oriented and focused on sales and profitability.
• Capable of independently planning and executing campaigns.
• Comfortable working in a fast-paced agency environment.
Key Performance Indicators (KPIs)
• Marketplace revenue growth
• ROAS improvement
• ACOS/TACOS optimization
• Advertising efficiency
• Campaign conversion rate
• Budget utilization
• Product visibility and growth
• Successful scaling of high-performing products
• Achievement of monthly sales and advertising targets
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