E Commerce And Digital Marketing Manager

We are looking for a Manager Ecommerce & Digital Marketing to drive qualified buyer acquisition, grow online revenue, and scale our digital presence in the dental and medical supplies category.

The ideal candidate should understand B2B buyer behaviour, performance marketing, and e-commerce funnel optimization, with the ability to translate digital strategies into measurable business growth.

KEY RESPONSIBILITIES

1. Paid Media Campaigns
   • Plan, execute, and optimize paid campaigns across Google Ads (Search, Shopping, PMax) and Meta.
   • Drive qualified traffic, leads, and orders from dentists, clinics, and dental labs.
   • Monitor campaign performance and optimize budgets for improved ROAS and conversions.
2. B2B Buyer Acquisition
   • Develop strategies to reach and convert professional buyers, including dental practitioners, procurement managers, and clinic chains.
   • Build targeted digital marketing campaigns based on B2B buyer behaviour and purchase intent.
3. E-commerce Storefront Management
   • Manage the PinkBlue.in product catalogue, listings, pricing visibility, and promotional offers.
   • Optimize product pages and storefront experience to improve conversion and average order value.
4. SEO & Organic Growth
   • Drive organic traffic through category-level and product-level SEO.
   • Target high-intent search queries from dental professionals looking to purchase supplies online.
5. Conversion Rate Optimization
   • Identify and address funnel drop-offs across the customer journey.
   • Conduct A/B testing on landing pages, product pages, CTAs, and checkout flows.
   • Improve website conversion rates and overall customer experience.
6. Performance Reporting & Analytics
   • Own key performance metrics including ROAS, CPA, CVR, AOV, and repeat purchase rate.
   • Prepare weekly and monthly performance reports with actionable insights and recommendations.
7. Retargeting & Customer Retention
   • Build retargeting campaigns for high-intent website visitors.
   • Develop re-engagement campaigns for lapsed buyers.
   • Leverage WhatsApp and email marketing to drive repeat purchases.
8. Catalogue & Category Marketing
   • Work closely with the catalogue team to ensure products are well-described, competitively priced, and positioned for online discoverability.
   • Develop category-level marketing strategies to improve visibility and conversions.
9. Marketplace Strategy
   • Evaluate and manage presence across relevant B2B and healthcare marketplaces.
   • Identify new digital channels to expand customer acquisition beyond the D2C website.
10. Creative & Content
    • Develop creative and content briefs for ad campaigns, product banners, and category landing pages.
    • Ensure all marketing communication is aligned with professional B2B buyer expectations.
11. Market & Competitor Analysis
    • Monitor competitor platforms, pricing strategies, product offerings, and marketing approaches.
    • Identify market trends and opportunities in the dental and medical supplies e-commerce space.

REQUIRED SKILLS & EXPERIENCE

• 5–8 years of experience in Digital Marketing and/or E-commerce.
  • Proven experience in owning traffic, revenue, conversion, or ROAS targets.
  • Strong hands-on experience with Google Ads, including Search, Shopping, and PMax.
  • Strong experience with Meta Ads and performance marketing.
  • Experience managing e-commerce product listings, purchase funnels, and conversion optimization.
  • Understanding of B2B or professional-buyer marketing and longer purchase cycles.
  • Knowledge of SEO fundamentals, particularly category and product-level SEO.
  • Strong analytical skills with experience using Google Analytics, Google Search Console, and advertising platform data.
  • Excellent communication and coordination skills.
  • Ability to work effectively with catalogue, design, technology, and operations teams.
  • Comfortable working with technical dental and medical products without requiring a clinical background.

PREFERRED QUALIFICATIONS

• Experience in healthcare, dental, pharmaceutical, or medical device e-commerce.
  • Experience with B2B e-commerce or wholesale/procurement buying journeys.
  • Google Ads and Meta Blueprint certifications will be an advantage.
  • Knowledge of WhatsApp Business API and/or B2B email marketing.
  • Experience with Shopify, WooCommerce, or similar e-commerce platforms.
  • Understanding of India's dental supply chain and clinic procurement behaviour will be an added advantage.

KEY SKILLS

E-commerce | Digital Marketing | Performance Marketing | Google Ads | Meta Ads | SEO | SEM | B2B Marketing | E-commerce Management | Conversion Rate Optimization | Google Analytics | Google Search Console | Retargeting | Customer Acquisition | Customer Retention | Marketplace Management | Healthcare Marketing | Dental Industry