E-Commerce And CRM Specialist

Scope & Responsibilities

Purpose

Own the technical execution and optimisation of JAUR's e-commerce ecosystem across Shopify, Klaviyo and the website, ensuring operational excellence, seamless launches and strong customer experience. Translate Brand & Marketing strategy and Growth objectives into effective digital execution.

1. Shopify Management

• Manage day-to-day Shopify operations, product uploads, variants, collections, tagging and merchandising
• Maintain catalogue, inventory visibility, pricing and product availability
• Manage homepage, navigation, banners, featured products and promotional updates
• Implement offers, discounts, bundles and gift-with-purchase initiatives

2. CRM & Klaviyo

• Build, deploy and QA CRM campaigns and templates
• Manage automated flows including Welcome, Abandonment, Post-Purchase, Winback and VIP
• Implement customer segmentation defined by Growth
• Manage scheduling, deliverability, testing and campaign deployment
• Track CRM performance, revenue attribution and flow effectiveness

3. Website Management & Optimisation

• Manage landing pages, homepage, collections, navigation and product merchandising
• Optimise search, product discovery, mobile experience and checkout
• Implement CRO recommendations and improve customer journeys
• Monitor site health, errors, broken links and overall functionality

4. E-commerce Analytics & SEO

• Monitor conversion, AOV, revenue, customer behaviour and product performance
• Identify opportunities and issues across the e-commerce funnel
• Manage on-site SEO including metadata, product/collection SEO, alt text and internal linking
• Coordinate technical SEO requirements

5. Campaign & Launch Execution

• Ensure products, collections, landing pages, promotions and CRM are launch-ready
• Implement campaign and promotional requirements across digital touchpoints
• Own pre-launch, launch and post-launch QA

6. Integrations & Technical Operations

• Manage Shopify, Klaviyo, GA4, Meta, Google, Reviews, Loyalty, Payment, Shipping and Analytics integrations
• Troubleshoot operational issues and coordinate with developers or external partners where required

7. Cross-functional Collaboration

• Work closely with Brand & Marketing on campaign and customer communication execution
• Work with Growth on conversion, retention and revenue objectives
• Collaborate with Creative, Project and external technical teams to ensure seamless delivery

Core ownership: Shopify | Klaviyo | Website | E-commerce Operations | CRM Execution | Merchandising | CRO | Analytics | Launch Execution

Ideal Candidate:

• 3–5 years of D2C e-commerce experience

• Strong hands-on experience with Shopify + Klaviyo

• Experience in e-commerce merchandising

• Strong ownership & attention to detail

• Immediate joiner / short notice preferred

Mumbai | On-site | WFO

Join JAUR Studio & help build the future of luxury jewellery e-commerce.