Dy. State Head

Job Description Deputy State Head

Company: SUNPU INDIA LED CO.LLP (BRAND NAME :- COLORHOME)
Position: Deputy State Head
Region: North
Industry: LED Lighting / Electrical
Department: Sales & Marketing
Reporting To: Vice President Sales & Marketing

About the Role

COLORHOME is looking for an experienced and result-oriented Dy State Head to lead sales operations and drive business growth across the assigned State. The ideal candidate should have a strong background in the Lighting & Electrical Industry, with proven expertise in channel partner appointment, business development, team leadership, and sales & collection management.

Key Responsibilities

Sales & Business Development

* Achieve monthly, quarterly, and annual sales and collection targets for the assigned Region.
* Develop and execute state-wise business plans to drive sustainable growth.
* Identify new business opportunities and increase market penetration across all key markets.
* Drive product visibility and market share across retail, distribution, institutional, and project segments.

Channel Partner Development

* Appoint and develop Super Stockists, Distributors, Dealers, and other Channel Partners across the Region
* Build a strong and profitable distribution network to maximize market coverage.
* Strengthen relationships with key channel partners and ensure long-term business growth.
* Ensure effective implementation of company policies, pricing, schemes, and promotional activities.

Sales & Collection

* Ensure achievement of sales, collection, and profitability targets.
* Monitor primary and secondary sales performance across the Region.
* Maintain healthy outstanding levels and ensure timely collections.
* Drive product mix and improve overall business performance.

Team Management

* Lead, mentor, and develop the Area Sales Managers, Sales Officers, and other field sales personnel.
* Conduct regular business reviews, joint market visits, and performance evaluations.
* Recruit, train, and build a high-performing sales team.
* Foster a culture of accountability, ownership, and execution excellence.

Market Development

* Expand the companys presence across all major markets in the Region.
* Identify opportunities in retail, distribution, institutional, and project business.
* Monitor competitor activities, pricing strategies, and market trends.
* Organize dealer meets, product launches, and promotional activities to strengthen brand presence.

Business Planning & Reporting

* Prepare monthly business plans, sales forecasts, and state performance reviews.
* Ensure timely submission of MIS reports and business updates.
* Work closely with management on sales strategy, product planning, and market expansion initiatives.

Candidate Profile

* Graduate in any discipline (MBA preferred).
* 1520 years of experience in the Lighting & Electrical Industry.
* Minimum 5 years of experience in leading and managing a sales team.
* Proven experience in appointing and developing Super Stockists, Distributors, Dealers, and Channel Partners.
* Strong knowledge of channel sales, distribution management, business development, and market expansion.
* Excellent leadership, negotiation, communication, and analytical skills.
* Proficient in MS Excel and sales reporting tools.
* Willing to travel extensively across the assigned Region.

Key Performance Indicators (KPIs)

* Sales Target Achievement
* Collection Performance
* Channel Partner Appointments
* Dealer & Distributor Network Expansion
* Secondary Sales Growth
* Market Share Growth
* Team Productivity & Development
* Business Profitability
* Outstanding Control

Preferred Candidate

* Strong network within the assigned states Lighting & Electrical market.
* Proven track record of delivering consistent sales growth and expanding distribution networks.
* Self-driven leader with excellent business planning, execution, and people management skills.