DRT Lead Marketing

VS Hospital req DRT Lead

Key Responsibilities

1. Referral Network Development

• Identify, onboard, and maintain relationships with referring physicians (GPs, consultants, super-specialists).
• Map territories and create a structured doctor coverage plan.
• Expand referral base across clinics, polyclinics, and smaller hospitals.
• Maintain regular visit schedules and engagement touchpoints.

2. Relationship Management

• Build long-term trust with referring doctors.
• Address concerns related to patient feedback, billing, clinical coordination.
• Facilitate smooth communication between referring doctors and in-house consultants.

3. Business Growth & Revenue Targets

• Drive specialty-wise referral targets (Cardiology, Oncology, Orthopedics, etc.).
• Track referral conversion rates and patient volumes.
• Coordinate with admission, IP/OP teams to ensure seamless patient experience.
• Analyze referral data and identify growth opportunities.

4. Internal Coordination

• Work closely with hospital consultants to strengthen referral pathways.
• Align with marketing team for campaigns targeting referring doctors.
• Share market intelligence and competitor activity insights.

5. Reporting & Performance Monitoring

• Maintain CRM or referral tracking systems.
• Prepare weekly/monthly referral performance reports.
• Monitor ROI on doctor engagement activities.