Division Trade Marketer

Job Summary

• Job: Aftermarket Trade Marketer
• Organization: IAM Division
• Schedule: Full time
• Employee Status: Regular
• Job Type: Permanent contract

Responsibilities

• Champion for structural market analysis:
  • Manage Market Studies: Information gathering by sales team / External research projects / customer survey
  • Market quantification and Competition analysis, including market watch and research if necessary
  • Regularly updates the cross lists for given perimeter
• Contribute to the implementation of the distribution strategy for the allocated perimeter:
  • Analysis and follow up of Customer development plans (CDPs)
  • Marketing contributor to the preparation of the sales budget and yearly listings
  • Monthly sales analysis, report and follow-up
  • Corrective Action Plans (CAP) draft
• Responsible for promotion, communication services and sales animation activities related to product lines:
  • Efficient use of a delegated marketing-costs budget
  • Promotions design and follow-up:
    • Prepare / Review promotion calendar on an annual / quarter basis
    • Prepare cost/benefit analysis and KPI s for all promotions
    • Use CHLOE to manage and monitor price increase implementation / promotion launch
  • Coordination of local deployment with trainers/Sales force, detection of synergies between areas
  • Definition and follow up of key customers, and according tailor made marketing plans if any
  • Look after communication (media, convents, open houses) trainings and factory visits
• Liaise with product marketing, fields and sales for sales and marketing operational tasks/ requests:
  • Day to day coordination / monitoring of monthly corrective action plans according to monthly results follow up with sales
  • Visit clients and prospects on a regular base, incidentally alone
  • Give support for product-technical questions to customers and customer service
  • Customer Complaints (root cause/solution)
• Partner of product marketing regarding pricing approach:
  • Contribution to the yearly price list exercise
  • Formulate range and pricing needs, based on market developments and competition analysis
  • Keep the pricing and information info-Bulletin up to date
• Give the marketing input for given perimeter to the monthly demand planning exercise:
  • Draw up of monthly forecasts for procurement
  • Contribution to product lifecycle meeting

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