Division Marketing Manager

Responsibilities:

• Design, implement and deliver the annual and long-term marketing plans for the Division in line with Activity Direction.
• Support and facilitate the development and implementation of business/marketing plans at product level incorporating range development, gap analysis, pricing, purchasing plan, value proposition, product life cycle and turnover, margin and profit forecasts.
• Plan and manage the Division marketing budget to deliver maximum impact and exposure of the brand name.
• Develop and maintain a marketing information resource including competitor data, SWOT analysis by product group vs all major competitors, price positioning matrix, range available and sales penetration per product at vehicle level, sales penetration per vehicle at geographic level, market size and share per major product, total wallet size per customer/customer group for all major product groups plus percentage share of available wallet, customer/group profitability, and sales analysis by customer to highlight cross-selling opportunities.
• Plan and manage the launch of new product catalogues, liaising with region/activity to develop new catalogues to ensure timely cascade of accurate product information.
• Develop and maintain a standard operating procedure for the marketing function and document the component processes.
• Organize and implement a customer relations strategy including the customer satisfaction survey, customer development activities, promotions, and special events.
• Oversee business development activities through strategic planning of customer presentations, coaching for prospective customer meetings, and the design and development of prospecting and customer contact systems.
• Oversee Division communication activities including external communications and systems, internal communications and systems, public relations activities, and management of external suppliers and consultants.
• Oversee the Division's electronic marketing strategy including supervision of the website design and maintenance.
• Ensure the Group, Activity and Division purchasing strategy is aligned, applied and respected at all times. Local responsibility for purchasing decisions and control. Daily management of purchasing parameters within the local ERP system, in line with the Group core system requirements.