Division Head - Sales & Operations (Structural Projects)

Role Purpose

To lead and grow the organisation's Project Division in the region, with overall responsibility for revenue, profitability, market development, brand presence and team performance. The role will work closely with management to build and execute the organisation's long-term regional growth strategy.

Key Responsibilities

Overall Business Leadership

• Develop and execute the regional business plan to achieve targeted revenue.
• Establish and strengthen the organisation's brand and market presence in the region.
• Identify new markets, customer segments, products and business opportunities.
• Work closely with management on market intelligence and strategic growth initiatives.

Product Sales

• Lead sales and business development for Roofing, Cladding, Pipes, Decking Sheets, Metal Fencing and other Building Material Products.
• Build and expand institutional networks.
• Drive product penetration, customer acquisition and market development.
• Develop and implement Experience Centres and Shop-in-Shop.
• Build strong relationships with architects, consultants and other market influencers.

Project Sales

• Lead business development for PEB, Structural and Turnkey Structural Construction projects.
• Develop a strong project pipeline and drive conversion of identified opportunities.
• Build relationships with builders, developers, industrial customers, consultants and institutional clients.
• Work closely with technical, estimation and execution teams for effective project conversion and handover.
• Drive project revenue, profitability and repeat business.

Team & Performance

• Lead and manage both Product Sales and Project Execution teams.
• Set clear targets and performance expectations and drive accountability.
• Build team capability and strengthen sales and business development practices.
• Ensure effective coordination between sales, technical, execution and support functions.

Skills & Experience

• Engineering graduate with strong commercial and business orientation.
• 15 to 25 years of experience in sales / business development, preferably in building materials, iron &steel, construction, PEB or related industries.
• Proven experience in managing both product and project sales.
• Experience in building markets and customer relationships.
• Strong leadership, negotiation and team-management capability.
• Strategic thinker with strong execution and business ownership mindset.
• Ability to work closely with management and translate business vision into market-level execution.