Distribution Sales Manager

Roles Responsibilities

1. Develop and execute the distribution sales strategy for assigned territories.
2. Identify, evaluate, and onboard new distributors/dealers/channel partners .
3. Build and maintain strong relationships with distributors and key channel partners.
4. Achieve monthly, quarterly, and annual sales and revenue targets .
5. Expand distributor coverage into new cities, regions, hospitals, clinics, physiotherapy centres, and healthcare institutions.
6. Drive both primary sales (company to distributor) and secondary sales (distributor to customer) .
7. Generate and maintain a healthy distributor pipeline and regularly track conversion.
8. Conduct distributor meetings, product presentations, negotiations, and commercial discussions.
9. Ensure distributors understand the product, pricing, positioning, sales process, and product benefits .
10. Monitor distributor inventory, order cycles, stock movement, and replenishment requirements.
11. Track territory-wise sales performance and identify opportunities for growth.
12. Coordinate with the marketing, pre-sales, post-sales, finance, and operations teams for smooth order execution.
13. Support distributors in generating leads and converting opportunities into sales.
14. Monitor competitor activities, market pricing, customer feedback, and market trends.
15. Ensure timely collection of payments and maintain healthy distributor receivables.
16. Resolve distributor-related commercial, operational, and customer issues in coordination with relevant teams.
17. Conduct regular market visits and distributor visits to understand ground-level business opportunities.
18. Prepare sales forecasts, distributor reports, territory plans, and performance updates for management.
19. Ensure proper documentation and adherence to company policies, pricing structures, and sales processes.
20. Develop long-term channel partnerships that contribute to sustainable revenue growth.