Distribution and Sales Executive

Role & responsibilities:

This position is responsible for:

• To drive efficient product distribution, achieve sales targets, optimize market visibility and motivating the sales team, managing inventory levels, and contributing to successful new product launches.
• Build strong relationships with distributors and retailers, while ensuring effective budget management and adherence to ethical business practices.

Key Accountability:

Primary & Secondary Sales Management:

a. Achieve and exceed monthly targets for both primary and secondary sales.

b. Identify and capitalize on cross-selling opportunities between primary and secondary channels.

c. Implement promotions or incentives to stimulate secondary sales through retailers.

d. Monitor sell-through data to understand end-consumer preferences and adjust primary sales strategies accordingly.

Distribution Channel Handling:

a. Efficiently manage distribution channels, ensuring timely and accurate delivery.

b. Conduct regular training sessions for distributors and logistics partners to enhance efficiency.

c. Establish performance metrics for distributors to ensure alignment with service level agreements.

Turnover Target Achievement:

a. Drive monthly turnover targets through effective sales strategies.

b. Introduce product bundling or package deals to encourage higher-value transactions.

c. Collaborate with marketing to design targeted promotional campaigns based on consumer behavior analysis.

d. Conduct regular market research to identify emerging trends and adapt product offerings accordingly.

Off-Role Associates Management:

a. Supervise and coordinate activities of off-role associates.

b. Implement a robust training program for off-role associates to enhance their product knowledge and selling skills.

c. Establish clear communication channels to ensure off-role associates are aligned with the overall sales strategy.

Distribution Bottlenecks:

a. Track and address any bottlenecks or delays in the distribution process.

b. Regularly review and optimize the end-to-end supply chain for efficiency gains.

c. Establish clear communication channels between distribution partners and internal teams to address bottlenecks promptly.

Preferred candidate profile

Education:

Post-Graduate Diploma in Management/MBA

Knowledge:

- Strong Communication Skills , Negotiation and Presentation Skills

- Sales Planning and Execution

- Distribution Management

- Sales reporting analysis and recommending solutions to enhance performance

- People Management Stakeholder Networking

- Budgeting and Forecasting

Technical Skills :

MS Office, Commercials understanding

Experience:

Minimum 2+ years of overall experience