Director

The Director will oversee and drive our external communications efforts. This role is pivotal in shaping the company’s narrative, protecting its reputation, and ensuring consistent messaging across all stakeholder groups.

This role requires a former journalist with strong media relations, currently operating within the BFSI ecosystem, who can interpret complex financial and regulatory developments and translate them into meaningful narratives for internal stakeholders

Key Responsibilities:

 Strategic communication: Develop and execute a comprehensive corporate communication strategy aligned with business objectives.

1. Serve as the primary architect of the company’s brand voice, messaging framework, and narrative.
2. Advise senior leadership on communication matters, reputation risks, and public affairs.
3. Build and manage relationships with journalists and media outlet

Insights & Strategic Advisory

1. Analyse media coverage to identify macro trends, regulatory shifts, competitive positioning, and reputational risks.
2. Provide contextual interpretation of BFSI-related developments (e.g., RBI policies, market movements, sector outlooks).
   1. insights into clear, actionable recommendations for business teams.

 Editorial Excellence & Storytelling

 Apply strong newsroom discipline to ensure reports are concise, accurate, and impactful.

Curate and prioritize news based on relevance, credibility, and business impact.

Maintain a consistent editorial voice aligned with organizational standards.

 Reputation & Risk Monitoring

Track sensitive issues, emerging narratives, and potential crises in real time.

Develop early warning mechanisms and escalation protocols.

Partner with agency to manage crisis communication

Stakeholder Engagement

1. Collaborate closely with business leaders and executive committee
2. Act as a thought partner to leadership on media perception and narrative shaping.
3. Align reporting outputs with evolving business priorities

Media Intelligence & Reporting Leadership

1. Own and drive the end-to-end media reporting framework across print, digital, TV, and social media.
2. Design and deliver daily dashboards, weekly summaries, and monthly deep-dive reports for senior leadership.
3. Ensure reporting goes beyond coverage tracking to include insightful analysis, sentiment mapping, and forward-looking perspectives.

Tools, Analytics & Innovation

1. 1. media monitoring tools – AI & Automation for efficient tracking and reporting.
   2. automation, dashboards, and data visualization to enhance reporting quality.
   3. refine formats to improve usability and decision-making impact

Candidate Profile Experience

15+ years of total experience.

Mandatory: Prior experience as a journalist 

Mandatory: Current or recent experience in the BFSI sector (banking, financial services, insurance, ratings, fintech)

Core Skills

Exceptional analytical and critical thinking ability

Strong stakeholder management and influencing skills.

Excellent written and verbal communication skills.

Ability to synthesize large volumes of information into crisp insights

Strong editorial judgment and news sense