Director, Performance Marketing

Role Overview

Position is seeking a performance marketing leader to drive measurable growth for our global clients and our own business. You will lead strategy and execution across paid media, organic search, conversion optimization, and marketing analytics, with accountability for customer acquisition, revenue growth, and return on ad spend.

You will also build a strong team and a culture of experimentation. We are looking for someone who can turn data into clear decisions, improve how campaigns are run, and apply AI where it delivers meaningful gains in speed, precision, or performance.

Key Responsibilities

Lead Growth Strategy

• Develop performance marketing strategies for clients across B2B, B2C, B2SMB, FinTech, SaaS, AI, and technology sectors.
• Set acquisition and revenue goals, allocate budgets across channels, and optimize for CAC, ROAS, LTV, and other business outcomes.
• Build testing frameworks that help clients identify new opportunities and scale what works.
• Keep organic search practices current, including changes in how AI-powered search experiences affect visibility and discovery.

Own Campaign Performance and Measurement

• Oversee campaigns across search, paid social, video, native, affiliate, referral, influencer, and retargeting channels.
• Guide execution across platforms, including Google, Microsoft Advertising, Meta, TikTok, Reddit, and other relevant media partners.
• Align paid media with email marketing, lifecycle campaigns, and marketing automation.
• Own measurement, attribution, and reporting across advertising, search, social, email, and website channels.
• Lead conversion rate optimization through audits, A/B testing, and customer feedback.
• Use AI-supported tools for analysis, segmentation, creative testing, bidding, and workflow automation where they improve outcomes.

Lead People and Partnerships

• Hire, coach, and develop a team of performance marketers.
• Work closely with Creative, Analytics, Platforms, Client Growth, Project Management, and Strategy teams to deliver integrated growth plans.
• Build productive relationships with clients, advertising platforms, and external media partners.
• Present results, recommendations, and growth opportunities clearly to senior stakeholders, including U.S.-based clients.

What Youll Bring

• 12+ years of performance marketing experience, ideally spanning multiple industry verticals and both agency and client-side environments.
• A proven record of managing multimillion-dollar advertising budgets and delivering measurable acquisition and revenue growth.
• At least 510 years of experience working with U.S.-based clients, including travel for in-person client meetings, and willingness to travel to the U.S. for this role.
• Deep expertise in paid media, SEO, conversion optimization, analytics, tracking, and attribution.
• Strong command of CAC, ROAS, LTV, and multichannel performance reporting.
• Experience leading teams, managing multiple client priorities, and translating complex data into practical recommendations.
• Excellent written and spoken English.
• A BTech and MBA from leading institutions such as IIT, IIM, ISB, MICA, or XLRI.