Director, Performance Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Performance Marketing based in United States.

This is a senior performance marketing leadership opportunity focused on building a durable, scalable growth engine for a B2B SaaS business. You will own the strategy and investment approach across paid acquisition, lifecycle, conversion, and emerging channels. Working closely with Sales, RevOps, Product, Marketing, and senior leadership, you will connect marketing activity to pipeline and revenue outcomes. The role combines strategic ownership with hands-on execution across paid search, display, social, experimentation, and account growth initiatives. You will also evaluate new acquisition opportunities and help shape how the organization responds to an evolving search and AI-driven discovery landscape. As an individual contributor initially supported by external agencies, you will define the future structure and capabilities of the performance marketing function. This role is ideal for an analytical, commercially minded marketer who thrives in lean environments and is motivated by measurable business impact.

Accountabilities: Own the quarterly and long-term performance marketing strategy, aligning paid acquisition, lifecycle marketing, conversion initiatives, and channel investments with signup and growth objectives.

Develop clear channel strategies, investment plans, performance targets, and contingency plans to ensure acquisition goals remain on track.

Lead optimization of paid search and display programs, including ad creative, messaging, bidding strategies, budget allocation, and campaign performance.

Develop strategies that support both high-volume acquisition and expansion into larger, higher-value customer segments.

Identify, evaluate, and build business cases for emerging acquisition channels such as paid social, affiliate marketing, direct mail, out-of-home advertising, and other opportunities.

Partner with Sales and Revenue Operations to connect marketing spend with qualified pipeline, revenue, and downstream conversion rather than focusing solely on top-of-funnel metrics.

Collaborate with content, social, SEO, and answer-engine optimization teams to ensure paid and organic acquisition strategies complement and reinforce one another.

Monitor changes in the search ecosystem, including AI-generated search results and LLM-driven discovery, and develop strategies to strengthen visibility across traditional and AI-powered channels.

Establish performance measurement frameworks and use analytics, attribution, and experimentation to continuously improve channel efficiency and marketing ROI.

Translate complex marketing data into clear recommendations and strategic insights for senior leadership and cross-functional stakeholders.

Lead rapid experimentation across channels, messaging, creative, targeting, and investment levels, using results to refine strategy and identify scalable opportunities.

Represent the performance marketing perspective across the broader marketing organization and contribute expertise to strategic planning and decision-making.

Manage agency relationships and external partners where appropriate, ensuring execution quality, accountability, and alignment with performance objectives.

Develop the roadmap for the performance marketing function over the next 12–18 months, including future capabilities, processes, technology, and potential headcount requirements.

Requirements

7+ years of experience in performance marketing, growth marketing, demand generation, or a closely related discipline, including significant experience within B2B SaaS.

Proven experience owning performance marketing strategy and budgets rather than focusing solely on campaign execution.

Deep expertise across paid acquisition channels, particularly paid search and display, with a strong understanding of metrics such as PPC, CPM, ROAS, conversion rates, and customer acquisition economics.

Demonstrated ability to identify the channels and investments most likely to drive meaningful business outcomes.

Strong analytical capabilities and hands-on experience with platforms such as Google Analytics, Google Tag Manager, attribution tools, and related marketing technology.

Ability to translate performance data into clear, commercially relevant recommendations for senior leadership.

Experience designing and executing rapid experiments and adapting marketing strategies based on quantitative results.

Scrappy, entrepreneurial, and results-oriented mindset, with the ability to achieve meaningful outcomes within lean teams, constrained budgets, and ambiguous environments.

Demonstrated ability to use AI tools effectively in day-to-day marketing work, with examples of how AI has improved the speed, quality, efficiency, or scale of your output.

Excellent written, verbal, presentation, and interpersonal communication skills.

Ability to collaborate effectively across a remote and asynchronous organization and build strong relationships with senior stakeholders.

Strong strategic thinking combined with a willingness to remain hands-on and execute when required.

Experience managing marketing agencies and/or direct reports is preferred.

Experience working across self-serve, product-led, and sales-assisted growth models is advantageous.

Benefits

Competitive compensation of $198,000–$218,000 annually .

Equity participation.

Transparent salary methodology based on market data.

Fully remote work environment within the United States.

Flexible time off, allowing employees to choose holidays and vacation time that work best for them.

12 weeks of fully paid parental leave for all new parents, including adoption and foster care.

Home office stipend to support a productive remote workspace.

Co-working stipend of up to $300 per month for those who choose to work outside the home.

$1,800 annual professional development stipend to support continued learning and career growth.

Top-tier health insurance for employees and dependents in the U.S. and Canada.

Inclusive, collaborative culture centered on ownership, continuous improvement, empathy, and high-quality work.

Opportunities to shape a growing marketing function and directly influence business growth and strategic direction.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1