Director Of Sales And Marketing

Designation: Director of Sales and Marketing

Department: Sales and Marketing

Reports To:

General Manager

Effective Date:

Purpose: To achieve Hotel revenue and profit goals by developing and implementing revenue generation strategies to increase product awareness and Hotel sales.

INDICATORS OF SUCCESS

• Achievement of customer satisfaction and loyalty goals
• Achievement of financial goals
• Achievement of revenue and market share goals
• Achievement of employee engagement survey (Kenexa) and retention goals

AREAS OF RESPONSIBILITY

Participates in the development and implementation of business strategies for the Hotel which are aligned with Brand's overall mission, vision values and strategies

• Develops and implements revenue generation strategies that support achievement of the Hotel's financial goals
• Monitors hotel performance and forecast regularly and adjusts strategies as required
• Develops the annual hotel budget in conjunction with the Executive Team and in line with Corporate Budget Instructions

Achieves market share and revenue goals

• Implementation of revenue generation strategies designed to maximise revenue and yield.
• Drive WRS delivery by working with Reservation Services to market the Hotel appropriately and ensure current cost structures are reflected in the database
• Creates and implements marketing strategies which are designed to increase awareness in the local market. 
• Maintains a high level of awareness of hotel competitor set performance and local market opportunities
• Leverages all brand marketing support opportunities

Maximizes productivity by ensuring that sold business is aligned with the Hotel's revenue optimization strategies

• Review of all business opportunities to ensure profitability levels are acceptable
• Designs and proposes programs which meet customer needs and drive demand
• Develops and implements annual sales & marketing goals which are aligned with the hotel's overall revenue goal
• Implements function space allocation for group and catering bookings
• Monitors productivity and revenue goals for each department team member by tracking results
• Implement weekly and monthly sales and revenue optimization meetings

Management of Sales & Marketing P&L

• Prepare the annual operating budget for Sales and Marketing
• Recommends any items to be included in the capital budget and ensure adherence with the approved budget
• Monitors actual versus budgeted expenses and takes corrective action where required

Develops and implements strategies and practices which support employee engagement

• Recruits and selects qualified candidates
• Provides employees with the orientation and training needed to understand expectations and perform job responsibilities
• Communicates performance expectations and provides employees with on-going feedback
• Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
• Drives employee engagement through the creation and implementation of departmental action plans

Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork

• Communicates and reinforces the vision for Yes I Can! service to employees
• Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis
• Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis
• Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services
• Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork

Adheres to brand and hotel policies and procedures

• Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members
• Ensure all materials used to market the Hotel are in accordance with brand standards
• Ensure thorough understanding of all Brand Sales and Marketing programs
• Keep immediate Manager fully informed of all problems or unusual matters of significance
• Maintains a high standard of personal grooming at all times in order to represent the Hotel and Company in a professional manner
• Performs all duties and responsibilities in a timely and efficient manner to achieve the overall objectives of this position
• Maintains a favourable working relationship with all other hotel employees to foster and promote a co-operative and harmonious working environment
• Perform other duties as requested by the General Manager