Director of Product Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Product Marketing based in United States.

This role offers the opportunity to lead product marketing strategy for a fast-growing technology company shaping the future of digital content experiences. You will own the positioning, messaging, and go-to-market execution that connects innovative product capabilities with customer needs. Working across Product, Engineering, Sales, Growth, and Marketing teams, you will influence how the market understands and adopts the platform. The role combines strategic leadership with hands-on execution, requiring strong technical understanding and the ability to translate complex solutions into compelling narratives. You will drive initiatives across product launches, sales enablement, analyst relations, customer advocacy, and website conversion. As a key leader within the marketing organization, you will help build scalable processes and strengthen market leadership globally.

Accountabilities:: The Director of Product Marketing will own the strategy and execution required to clearly communicate product value, accelerate adoption, and support revenue growth. This role requires a strong balance of strategic thinking, technical fluency, and operational leadership, partnering closely with cross-functional teams to build a differentiated market presence.

Own and evolve product positioning, messaging frameworks, and differentiated value propositions across developers, marketers, enterprise buyers, and partners.

Lead customer, market, and competitive research initiatives to ensure messaging remains relevant, differentiated, and aligned with evolving market needs.

Develop and execute go-to-market strategies for major product launches, coordinating with Product, Sales, Customer Success, Growth, and Content teams.

Build scalable launch frameworks, including messaging guides, FAQs, competitive positioning, product materials, and internal enablement resources.

Create and manage sales enablement programs, including playbooks, battlecards, ROI resources, solution briefs, and objection-handling materials.

Partner with sales leadership to improve onboarding, sales effectiveness, and alignment between market messaging and revenue motions.

Develop analyst relations strategies and manage engagement with industry analysts and customer review platforms to strengthen market visibility.

Improve website conversion performance by defining product messaging strategies, optimizing customer journeys, and supporting experimentation initiatives.

Lead and mentor the Product Marketing team, establishing priorities, processes, and a culture of ownership, experimentation, and continuous improvement.

Use AI tools and data-driven insights to enhance productivity, decision-making, and the quality of marketing execution.

Requirements:

The ideal candidate is a strategic product marketing leader with strong experience in B2B SaaS environments and the ability to operate confidently across technical and executive audiences. You should be comfortable translating complex technology into clear market narratives while driving measurable business outcomes.

8+ years of experience in Product Marketing, including at least 2 years in a leadership role.

Proven experience working in fast-growing B2B SaaS companies with strong understanding of SaaS business models and product-led growth motions.

Demonstrated success leading go-to-market strategies, product launches, analyst engagement, and market positioning initiatives.

Strong technical fluency, with the ability to understand APIs, software architecture, and complex product capabilities.

Experience collaborating closely with engineering teams, developers, product managers, or technical stakeholders.

Exceptional communication skills with the ability to influence executives, customers, sales teams, and cross-functional partners.

Strong understanding of customer research, competitive intelligence, messaging strategy, and lifecycle marketing.

Experience with tools such as Salesforce, marketing automation platforms, G2, analyst platforms, and product marketing solutions is preferred.

Ability to use AI tools effectively while applying critical thinking and sound judgment.

Demonstrated ability to build teams, coach talent, and establish scalable product marketing processes.

Benefits:

Competitive U.S. base salary range of $184,200 - $250,000 , with additional compensation opportunities depending on role structure.

Flexible remote work environment with the option to work from home or from a company-funded coworking space.

Monthly remote work stipend to support home internet and electricity expenses.

Home office equipment package provided at onboarding, including essential work equipment.

Additional home office support, including furniture upgrades or coworking membership options after onboarding.

Virtual Stock Option Plan (VSOP) participation.

25 days of annual leave plus local public holidays.

Sick leave and parental leave benefits.

Personal development budget for courses, books, conferences, and professional growth.

Annual international team-building events and regular virtual team gatherings.

Flexible schedules designed to support work-life balance.

Opportunity to work with an international, collaborative team building innovative technology solutions.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1