Director of Performance Marketing

About Inspira Education

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities. 

As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. 

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub).

The Role

The Director of Performance Marketing will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid media, including experimentation, conversion rate optimization, and innovative acquisition strategies.

Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility.

This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation.

What You'll Do

Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. – with the ability to be hands-on when needed

Relentlessly test to identify new growth channels

Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the performance marketing ecosystem.

Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.

Leverage SQL and Python for deep analytics, predictive modeling, and customer insights

Develop forecasting models and own performance reporting across all marketing funnels

Collaborate with a data team to develop and implement attribution models to evaluate the effectiveness of different channels

Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels

Develop a data-driven plan, setting and reporting on full-funnel KPIs to support business goals and priorities

Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders

Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization

Lead our CRO initiatives and optimize client touchpoints to increase ROI

Develop strong relationships with product, customer experience, tech, and sales leaders

Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency

Be an important voice for the Marketing team and partner to the founders, understanding how to hit revenue goals while staying true to the brand and putting the customer first

Make strong, principled decisions and influence a broad cross-functional group to execute

Benchmark against competitors and industry best practices to maintain a leadership position in digital performance marketing

Manage junior team members, ensuring technology and campaign execution meet business goals

Who You Are

Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results

Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices

Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)

Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals

Familiar with Marketing Automation and Attribution tools

Knowledge of advanced data analysis tools/languages such as SQL and Python

Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making

Excellent analytical and problem-solving skills, with a data-driven approach to decision-making

Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously

Strong communication and presentation skills, with the ability to convey complex information clearly and concisely

Experience with marketing automation platforms and CRM systems

What We Look For

A passion for cultivating authentic connections

Individuals who embody a winning attitude

A mindset fueled by curiosity

Determination to hustle and overcome challenges

An infectious enthusiasm and adaptability

Boundless energy and relentless tenacity

Why you'll love Inspira

Amazing people with a great vision and values

Mission-driven team culture focused on student success

Your work directly impacts the lives and careers of students across the globe

Health, dental, and vision insurance, base plans 100% employer paid

Flexible paid time off (PTO) and paid holidays

401(k) with company match

For more information about our company, please visit our website: Inspira Education Group .  

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.