Director of Lifecycle Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Lifecycle Marketing based in the United States.

Take ownership of the entire customer lifecycle by designing and scaling marketing programs that drive engagement, conversion, and long-term customer value. This leadership role blends strategic vision with hands-on execution, giving you the opportunity to build high-impact lifecycle campaigns while laying the foundation for a growing team. Working closely with cross-functional partners across marketing, product, engineering, sales, operations, and analytics, you will leverage data, automation, and personalization to optimize every stage of the customer journey. Ideal for an experienced lifecycle marketing leader, this position offers the chance to influence growth strategy, build scalable marketing systems, and deliver measurable business outcomes in a fast-paced, innovative environment.

Accountabilities: Own and execute the end-to-end lifecycle marketing strategy across the entire customer journey, from acquisition through engagement, conversion, and reactivation.

Design and optimize customer journeys, audience segmentation, personalization strategies, testing roadmaps, and nurture campaigns to improve conversion rates and customer retention.

Develop lifecycle messaging frameworks, email campaigns, templates, customer communications, and campaign briefs that deliver a consistent brand experience.

Manage ongoing lifecycle marketing programs, campaign calendars, performance optimization initiatives, and cross-channel customer engagement strategies.

Establish KPIs, reporting frameworks, experimentation methodologies, and performance analyses to improve funnel efficiency and business growth.

Partner closely with marketing, product, engineering, sales, analytics, and operations teams to implement integrated customer lifecycle initiatives.

Serve as the subject matter expert for lifecycle marketing platforms, collaborating on journey architecture, audience management, data governance, and marketing automation.

Build and lead a high-performing lifecycle marketing team as the function expands, providing leadership, coaching, and strategic direction.

Requirements

7+ years of experience in Lifecycle Marketing, CRM Marketing, Email Marketing, Retention Marketing, Customer Marketing, or a closely related discipline.

Proven leadership experience building, managing, or mentoring marketing teams.

Extensive hands-on experience with Salesforce and Salesforce Marketing Cloud (SFMC).

Demonstrated success developing lifecycle marketing strategies from concept through execution, optimization, and performance measurement.

Strong expertise in customer journey mapping, audience segmentation, personalization, A/B testing, campaign optimization, and marketing automation.

Excellent copywriting, email marketing, and customer communication skills.

Strong analytical mindset with experience defining KPIs, interpreting performance metrics, and translating insights into business improvements.

Experience collaborating with cross-functional teams including Product, Engineering, Sales, Analytics, and Operations.

Ability to thrive in fast-paced, high-growth environments with a hands-on approach to building new processes and programs.

Experience in fintech, financial services, lending, proptech, or other regulated industries is highly preferred.

Familiarity with compliance requirements, customer privacy considerations, and regulated marketing practices is considered a strong advantage.

Strong organizational, communication, leadership, and project management skills with the ability to manage multiple priorities simultaneously.

Benefits

Competitive total on-target earnings ranging from $210,000 to $235,000 USD annually , including base salary and biannual performance bonuses.

Comprehensive medical, dental, and vision healthcare coverage beginning on your first day.

Flexible paid time off to support work-life balance.

Generous parental leave program.

Monthly cell phone and internet stipend.

Access to WeWork locations for flexible workspace options.

Modern technology and resources to support productivity and collaboration.

Inclusive, transparent, and collaborative culture focused on innovation, professional growth, and teamwork.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1