Director of Influencer Marketing

Role and Responsibilities:

1. Lead, identify and proactively onboard influencers on performance campaigns

2. Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands

3. Guide the discussion on product and brand integration in influencers content.

4. Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team

5. Plan association keeping long-term goals in sight.

6. Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.

7. Monitor and analyze influencer performance and achieve storefront metrics

8. Discern data and extract insightful observations

9. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement.

10. Developing business driving & communication strategies and assisting clients with future campaign planning.

An ideal candidate should have :

1. Prior experience of 10 to 12 years in Influencer Marketing

2. Experience in negotiating rates and terms with influencers

3. Excellent written and verbal communication skills

4. Experience with maintaining professional relationships remotely

5. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.

6. Provide creative input across all campaigns and projects