Director of Digital Content Strategy

WHO IS FLOCK?

Every community deserves to be safe, it’s a fundamental right. Our mission is simple - to build technology that reduces crime and protects privacy. Flock partners with cities, businesses, schools, and neighborhoods to help protect where people live, work, and play. Last year, Flock technology supported over 1 million criminal investigations. We've also helped solve approximately 20% of reported crimes in areas where we're deployed, and have played a role in locating more than 10,000 missing people.

We are a high-performance team united by urgency, ownership, and a shared commitment to meaningful impact. The work is fast-paced and the expectations are high. We push beyond perceived limits, support each other, and hold ourselves accountable to delivering results that matter.

With over $1B in funding and an $8.3B valuation, we are scaling with intention and investing in the people who will help us build what others said could not be done. At Flock, you will find the opportunity to grow quickly, take on real responsibility, and contribute to something bigger than yourself.

THE OPPORTUNITY

Reporting directly to the CMO, the Director of Digital Content Strategy will be responsible for building our social presence from the ground up and scaling it into a powerful, multi-platform engine focused on brand, engagement, and growth.

This is a unique opportunity to design Flock’s social media strategy, voice, and playbook at scale, shaping how millions perceive our mission. We’re seeking a creative, data-driven leader who excels at balancing brand storytelling with tactical execution. You will lead both the strategy and day-to-day management of Flock’s social channels, driving significant growth over the next 12–18 months and defining what “best-in-class” civic-tech social looks like.

KEY RESPONSIBILITIES:

• Develop and execute a bold, multi-platform social media strategy (LinkedIn, X, Instagram, YouTube, and other emerging platforms).

• Build Flock’s brand voice across social, shaping content that drives awareness, trust, and engagement across B2G and B2B audiences.

• Manage the daily operation of Flock’s channels, content calendars, publishing, engagement, and real-time brand moments.

• Partner with brand, creative, content, and comms teams to ensure social amplifies major campaigns, product launches, and storytelling initiatives.

• Drive growth through audience insights, social listening, competitor benchmarking, and trend spotting.

• Scale social into a performance engine: set KPIs, measure results, and use analytics to guide constant iteration.

• Recruit and grow a small but mighty social team as the function scales.

• Serve as an internal expert and evangelist on how social can drive pipeline, brand affinity, and community impact.

 

THE SKILLSET

• 10+ years of proven experience in social media strategy and execution, ideally in high-growth tech, civic-tech, and/or mission-driven companies.

• Demonstrated success in building and scaling social followings and engagement from scratch.

• Deep expertise across LinkedIn, X, Instagram, YouTube, and other emerging platforms.

• A strong blend of creative and analytical skills, with a proven ability to concept award-worthy campaigns and prove their impact with data.

• Excellent understanding of brand building, tone of voice, and audience psychology.

• Experience managing crisis comms and sensitive conversations online with nuance and professionalism.

• Skilled at using social listening, analytics, and publishing tools.

• Strong cross-functional collaboration and communication skills; ability to partner with executives, sales, comms, and product marketing.

• Comfortable working fast, iterating, and testing bold ideas in public view.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

 

90 DAYS AT FLOCK

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Director of Digital Content Strategy at Flock Safety.

First 30 Days

• Audit Flock’s current social footprint and benchmark against top competitors.

• Define the Y1 social strategy, including detailed KPI setting, content strategy, and brand tone of social in partnership with the CMO and comms team.

• Build the first 90-day editorial and channel plan.

First 60 days

• Launch restructured content calendars across LinkedIn, X, IG, and YouTube.

• Establish reporting dashboards and define success metrics (growth, engagement, reach, sentiment, share of voice).

• Deliver first viral or breakout campaign moments to signal a new era of Flock social.

90 Days and beyond

• Own day-to-day social execution with clear rhythms and repeatable frameworks.

• Show measurable growth in followers, engagement, and share of voice across priority platforms.

• Present a 12-month roadmap for scaling social—including team needs, budget, and bold creative initiatives.

Salary & Equity In this role, you’ll receive a starting salary between $200,000 and $250,000 as well as Flock Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

 

Location

We’re building the impossible, together. To drive innovation through in-person collaboration, we’re prioritizing candidates in our key hubs: Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, and San Francisco. While we value the energy of our hub communities, we embrace remote work and welcome applications from exceptional talent across the United States.

 

The Perks

🌴Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.

⚕️Fully-paid health benefits https://drive.google.com/file/d/1ZJtOz4awU9zcMeAtDbiha9Z2Oze1LRDH/view?usp=sharing plan for employees: including Medical, Dental, and Vision and an HSA match.

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven https://www.mavenclinic.com/, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop https://www.cariloop.com/ to provide our employees with caregiver support.

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

   

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

Flock is aware of fraudulent individuals and agencies falsely claiming to represent our company. All legitimate communication from Flock will come from an email address ending in @flocksafety.com http://flocksafety.com. We do not make job offers through messaging apps, social platforms, or unauthorized third parties, and we will never request payment or sensitive personal information during the hiring process. If you encounter suspicious outreach related to a Flock role, please report it to recruiting@flocksafety.com