Director of Demand Generation

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Demand Generation based in Canada.

This role offers the opportunity to lead a high-impact demand generation strategy that directly influences pipeline growth and business expansion. You will own the development of scalable marketing programs across both product-led and enterprise sales motions, connecting awareness, engagement, and revenue outcomes. Working closely with cross-functional teams, you will shape campaigns, optimize conversion paths, and build a demand engine designed for technical audiences. The position combines strategic leadership with hands-on execution, requiring someone who can guide teams while actively driving initiatives forward. You will leverage data, automation, and AI-powered workflows to improve efficiency and help a lean marketing organization scale effectively. This is an ideal opportunity for a growth-focused marketing leader who thrives in a fast-moving environment and enjoys building repeatable systems from the ground up.

Accountabilities:: The Director of Demand Generation will own the strategy, execution, and optimization of multi-channel programs that generate qualified pipeline and support business growth. This role will lead a demand generation team, collaborate with sales and marketing stakeholders, and build scalable processes that connect product adoption with enterprise revenue opportunities.

Develop and execute the overall demand generation strategy across paid media, email campaigns, webinars, sponsorships, account-based marketing (ABX), and other channels.

Build and scale ABX programs targeting strategic industries and high-value customer segments in partnership with sales teams.

Lead, mentor, and develop a high-performing demand generation team while managing agency and contractor relationships.

Own pipeline goals, forecasting models, channel performance analysis, budget allocation, and conversion optimization strategies.

Partner with Product Marketing, Content, Web, Communications, and SDR leadership to create aligned campaigns and improve lead conversion.

Design AI-powered workflows and automation processes to improve campaign execution, personalization, reporting, and team efficiency.

Monitor changes in AI-driven search and discovery behaviors and incorporate emerging trends into demand generation strategies.

Manage and optimize the demand generation budget while ensuring measurable business impact.

Analyze campaign performance data and provide actionable insights to leadership teams.

Continuously improve processes, systems, and frameworks to support scalable growth.

Requirements:

The ideal candidate is a strategic and hands-on demand generation leader with extensive experience building B2B SaaS marketing programs. They bring strong analytical skills, technical audience expertise, and the ability to operate independently while leading teams and influencing cross-functional stakeholders.

10+ years of experience in B2B SaaS demand generation, growth marketing, or related marketing leadership roles.

3+ years of experience managing and developing marketing teams.

Proven experience supporting both product-led growth (PLG) and enterprise go-to-market strategies.

Strong background marketing to technical audiences and engaging sophisticated buyers.

Demonstrated ability to build demand generation programs from strategy through execution and measurement.

Experience using AI tools to improve marketing workflows, automation, campaign development, and reporting efficiency.

Strong understanding of modern marketing and sales technology platforms such as Marketo, Salesforce, Qualified, Clay, or similar tools.

Data-driven mindset with the ability to analyze performance metrics and communicate recommendations to sales and executive leadership.

Strong ownership mentality with the ability to identify opportunities, create solutions, and execute without relying on established playbooks.

Excellent communication, collaboration, and leadership skills.

Preferred experience with open-source products, AI search/GEO/AEO strategies, observability, IoT, infrastructure, or data technology markets.

Benefits:

Competitive compensation package:

U.S. Zone 1 estimated base salary: $165K – $200K plus equity, bonus, and benefits.

U.S. Zone 2 estimated base salary: $150K – $185K plus equity, bonus, and benefits.

Equity opportunities to share in company growth.

Medical, dental, and vision insurance with 100% employee coverage.

Company contribution to flexible spending accounts.

Flexible paid time off policy.

Life insurance and short- and long-term disability coverage.

401(k) retirement plan.

Wellness programs and employee support resources.

Annual professional development budget.

Financial planning and legal advice benefits.

Remote-first work environment with flexible working arrangements.

Opportunity to contribute to innovative technology and a growing global organization.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1