Director of Admissions & Outreach

Director of Admissions & Outreach

Aditya School of Business Management (ASBM)

Location: Mumbai, Maharashtra

Employment Type: Full-Time

Department: Admissions & Outreach

Level: Senior Leadership

About the Role

Aditya School of Business Management (ASBM), Mumbai is looking for a dynamic, experienced and result-oriented Director of Admissions & Outreach to lead the institution's overall student recruitment, admissions, outreach and channel partnership initiatives.

The role requires a senior professional who can take complete ownership of the admissions funnel and enrolment targets, while building sustainable student acquisition channels through colleges, education consultants, coaching institutes, channel partners, outreach programmes and other institutional networks.

The ideal candidate should combine admissions leadership, student engagement, business development and strong industry/institutional networking capabilities.

Key Responsibilities

• Lead the overall admissions and student recruitment strategy for ASBM.
• Take ownership of annual admission and enrolment targets.
• Manage the complete admissions funnel from lead generation, counselling and application to conversion and final enrolment.
• Lead, mentor and monitor the admissions and counselling team to achieve individual and institutional targets.
• Develop structured strategies for improving lead-to-application and application-to-admission conversion ratios.
• Build and manage a strong network of channel partners, education consultants, coaching institutes, career counsellors and referral partners.
• Establish relationships with undergraduate colleges, universities, HODs, faculty members and student communities for sustained outreach.
• Plan and execute college outreach programmes, seminars, webinars, career counselling sessions, education fairs and exhibitions.
• Identify new markets, geographies and student acquisition channels for ASBM.
• Work closely with the marketing team on performance marketing leads, campaigns, communication and admission conversion strategies.
• Monitor the performance and ROI of various admission sources and channel partners.
• Ensure effective utilisation of CRM and lead-management systems, including timely follow-ups and pipeline management.
• Develop dashboards and MIS reports covering leads, applications, conversions, enrolments, channel performance and outreach activities.
• Regularly present admission forecasts, performance and corrective action plans to senior management.
• Ensure a professional and student-centric experience throughout the admission journey.

Essential Qualifications & Experience

• Graduate from a recognised university. MBA/Postgraduate qualification will be preferred.
• Minimum 7–10 years of relevant experience in admissions, student recruitment, outreach, education sales or business development.
• Significant experience with a reputed Business School, Management Institute, University or Higher Education Institution is strongly preferred.
• Proven experience in managing admission targets and leading an admissions/counselling team.
• Strong understanding of the MBA/PGDM admissions ecosystem will be a major advantage.
• Demonstrated experience in developing institutional outreach and channel-partner networks.

Desired Competencies

• Excellent communication, presentation and interpersonal skills.
• Strong leadership and team-management capabilities.
• Ability to influence, counsel and engage students and parents effectively.
• Strong business development and networking orientation.
• Excellent negotiation and relationship-management skills.
• Highly target-driven with strong ownership of admission outcomes.
• Ability to build long-term relationships with external stakeholders.
• Strong analytical understanding of admission funnels, conversion ratios and channel performance.
• Comfortable representing ASBM at colleges, exhibitions, seminars and other external forums.
• Strong working knowledge of CRM, admissions MIS and digital lead-management processes.

Preferred Network & Exposure

Additional preference will be given to candidates with an established network across:

• Education consultants and channel partners
• Undergraduate colleges and universities
• Coaching and MBA entrance preparation institutes
• Career counsellors and student communities
• College HODs, faculty members and placement/career cells
• Education fairs, exhibitions and student recruitment platforms

Key Performance Indicators (KPIs)

The Director of Admissions & Outreach will be evaluated on:

• Achievement of annual admission and enrolment targets
• Lead-to-application and application-to-enrolment conversion
• Development and productivity of channel partners
• College outreach coverage and resulting admissions
• Admissions team productivity and performance
• Cost-effectiveness of student acquisition channels
• Quality and growth of the admissions pipeline
• Student engagement and counselling effectiveness

Compensation

Salary: Commensurate with qualifications, relevant experience, current profile, leadership capabilities and demonstrated admission performance.

Candidates with a strong track record of delivering admissions and an established outreach/channel-partner network will be given preference.

Industry: Higher Education

Job Function: Admissions | Student Recruitment | Outreach | Business Development

Seniority Level: Director / Senior Leadership

• Work Location: Mumbai, Maharashtra