Director Marketing Operations and Analytics

WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning. The WEKA® Data Platform sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that dramatically increase GPU utilization and make AI model training and inference, machine learning, and other compute-intensive workloads run faster, work more efficiently, and consume less energy.

WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We’ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world’s largest and most innovative enterprises and research organizations, including 12 of the Fortune 50, achieve discoveries, insights, and business outcomes faster and more sustainably. We’re passionate about solving our customers’ most complex data challenges to accelerate intelligent innovation and business value. If you share our passion, we invite you to join us on this exciting journey.

What you'll be doing:

Work directly with WEKA's Chief Marketing Officer, shaping and executing high-impact strategies in a fast-paced, innovative environment. You’ll be at the heart of Weka’s marketing evolution, breaking down silos, streamlining operations, and driving key initiatives across the company. This is an opportunity to make a tangible impact, collaborate with cross-functional teams, and bring creative solutions to complex challenges—all within a high-growth company redefining what's possible in AI.  The Director, Marketing Operations and Analytics is responsible for overseeing the operational aspects of a marketing function, leveraging data analysis to drive strategic decision-making. This role is ideal for a strategic, execution-oriented leader with experience in fast-paced, data-driven environments who thrives on tackling complex challenges and has an analytical mindset. You’ll leverage your skills in process optimization, data analytics/insights and cross-functional collaboration to ensure measurable outcomes on key marketing initiatives.

As a Director, Marketing Operations and Analytics, you'll: 

Data Analytics & Insights - Work alongside the Marketing Leadership to define, prioritize, and drive predictive marketing analytics and insights across the org. This includes setting clear objectives, establishing the right KPIs, and ensuring a standard scorecard for marketing’s performance.

Cross-Functional Alignment and Process Optimization - Act as the central coordination point across marketing and other departments, improving communication and ensuring that all teams are using data in their program development. Develop streamlined processes to enhance operational agility without adding unnecessary complexity.

Marketing Operations & Governance - Drive data strategy and governance to ensure high-quality, accurate marketing data for segmentation, targeting and decision making. Ensure compliance with data privacy regulations and industry best practices in marketing data handling and system usage.

Performance Tracking - Oversee and track key performance indicators (KPIs) to ensure targets are met and on-budget delivery. Regularly report on progress, highlighting successes and proactively addressing obstacles. 

Communication and Problem-Solving - Act as an operational liaison, facilitating information flow between the Marketing Leadership team and internal teams. Proactively address bottlenecks and resolve issues impacting projects or deliverables, providing clear, data-driven recommendations when needed​.

Management and Support - Manage and oversee Marketing Operations team and support campaign execution and process improvements. This includes MarTech and general marketing support.

Requirements:

A Bachelor’s degree in business, communications, or a related field; an MBA or advanced degree is preferred.

8-10 years in strategic project management, operations, or executive support, with a background in management consulting or high-growth environments as a plus.

Strong ability to support long-term planning and make data-informed decisions.

Demonstrated experience managing complex, cross-functional projects from start to finish.

Experience with Marketo, including campaign creation, management, optimization, as well as integrating it with CRM systems and other marketing technologies

Strong analytical skills with proficiency in data analysis tools in Looker, Tableau or other data visualization tools to help communicate complex data insights clearly and effectively to stakeholders.

Excellent written and verbal skills, with proven capability to align cross-functional teams.

Proactive in addressing challenges and adept at adjusting to evolving priorities.

Results-oriented, curious, and thrives in fast-paced settings with a focus on continuous improvement.

Proven experience in change management and organizational transformation

The WEKA Way:

We are Accountable : We take full ownership, always–even when things don’t go as planned. We lead with integrity, show up with responsibility & ownership, and hold ourselves and each other to the highest standards.

We are Brave : We question the status quo, push boundaries, and take smart risks when needed. We welcome challenges and embrace debates as opportunities for growth, turning courage into fuel for innovation.

We are Collaborative : True collaboration isn’t only about working together. It’s about lifting one another up to succeed collectively. We are team-oriented and communicate with empathy and respect. We challenge each other and conduct positive conflict resolution. We are being transparent about our goals and results. And together, we’re unstoppable.

We are Customer Centric : Our customers are at the heart of everything we do. We actively listen and prioritize the success of our customers, and every decision we make is driven by how we can better serve, support, and empower them to succeed. When our customers win, we win.

Concerned that you don’t meet every qualification above?

Studies have shown that women and people of color may be less likely to apply for jobs if they don’t meet every qualification specified. At WEKA, we are committed to building a diverse, inclusive and authentic workplace. If you are excited about this position but are concerned that your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA.

WEKA is an equal opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.