Director, Marketing - Electronics Customer Enablement

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Marketing - Electronics Customer Enablement based in the United States.

The Director, Marketing - Electronics Customer Enablement will lead the strategy and execution of customer education and adoption initiatives for innovative technology solutions. This role sits at the intersection of customer experience, product marketing, and enablement, helping customers maximize the value of complex hardware and software offerings. You will build scalable programs, content ecosystems, and learning experiences that guide customers from initial engagement through long-term success and advocacy. The position requires a strategic leader who can translate technical concepts into practical, customer-focused resources that drive adoption and retention. You will collaborate across product, sales, support, training, and marketing teams to create impactful customer journeys. This is an opportunity to establish a modern enablement function and shape how customers interact with next-generation connected solutions.

Accountabilities:: The Director, Marketing - Electronics Customer Enablement will own the development of a comprehensive customer enablement strategy focused on improving adoption, engagement, and customer outcomes. This role combines strategic planning, content leadership, cross-functional collaboration, and team development to create a repeatable enablement model that supports business growth.

Define and execute a customer enablement strategy aligned with product priorities, customer needs, and business objectives.

Build structured customer adoption journeys that support users throughout the entire lifecycle, from onboarding to advanced product usage and advocacy.

Transform technical product information into practical, accessible enablement resources that improve customer understanding and success.

Design and scale customer education programs, including digital learning experiences, self-service resources, guides, tutorials, videos, and instructor-led training.

Develop role-based and use-case-driven content that reflects real customer workflows and supports product releases and updates.

Partner closely with product marketing, product management, technical support, sales, field service, and training teams to ensure consistent customer experiences.

Establish collaboration frameworks, governance processes, and clear ownership across customer enablement initiatives.

Gather and incorporate customer and partner feedback to continuously improve programs and content.

Define key performance indicators (KPIs) to measure customer engagement, adoption, and enablement effectiveness.

Analyze data and customer insights to optimize enablement strategies and improve outcomes.

Lead and develop a team of customer enablement content professionals, fostering a high-performance and innovative culture.

Build scalable processes and systems that enable customer education programs to grow efficiently.

Requirements:

The ideal candidate is a strategic customer enablement leader with experience building education, adoption, or customer success programs within technical B2B environments. They should combine strong leadership capabilities with the ability to simplify complex solutions into meaningful customer experiences.

5+ years of experience in customer enablement, customer education, or customer success leadership roles.

Proven experience creating and scaling customer programs that improve adoption, engagement, and retention.

Experience working with technical B2B products, preferably involving hardware, software, connected systems, or enterprise technology solutions.

Background in lighting controls, building management systems, or related industries is highly valued.

Strong understanding of customer lifecycle management and product adoption strategies.

Demonstrated ability to lead cross-functional initiatives within complex, matrixed organizations.

Experience managing teams and developing high-performing talent.

Strong content strategy and program management skills with the ability to create practical, customer-focused learning experiences.

Ability to translate complex technical concepts into clear, actionable customer resources.

Experience using AI tools to research, create, organize, and scale high-quality content efficiently.

Preferred experience designing or building AI-powered workflows or agents.

Strong analytical skills with experience defining metrics, measuring impact, and improving programs based on data.

Excellent communication, collaboration, and stakeholder management skills.

Benefits:

Competitive salary range of $135,500 to $215,500, depending on experience and geographic location.

Performance-based incentive compensation opportunities.

Comprehensive healthcare benefits, including medical, dental, and vision coverage.

401(k) retirement benefits.

Opportunity to work with innovative technology solutions shaping the future of connected environments.

Leadership role with significant ownership and visibility across customer experience initiatives.

Collaborative environment with opportunities to influence product adoption strategies at scale.

Flexible work location within the United States.

Travel requirements of approximately 1–20%.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1