Director, Lifecycle & Customer Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Lifecycle & Customer Growth based in the United States.

This is a unique opportunity to shape the future of customer engagement and long-term growth within a fast-paced, consumer-focused organization. As Director, Lifecycle & Customer Growth, you will lead the strategy behind personalized customer experiences across email, push notifications, SMS, and in-app channels, with a strong focus on maximizing customer lifetime value. You'll work at the intersection of marketing, product, and data, driving innovative lifecycle initiatives while building scalable growth programs. This role offers significant ownership, the chance to influence product direction, and the opportunity to lead a high-performing team in a collaborative, data-driven environment. If you're passionate about personalization, customer retention, and building impactful growth strategies, this role offers exceptional visibility and impact.

Accountabilities:: Own the overall lifecycle marketing strategy with full responsibility for increasing customer lifetime value and long-term retention.

Lead and mentor the lifecycle marketing team while driving best practices across the entire customer journey, from acquisition through repeat engagement.

Build advanced personalization strategies using behavioral data, dynamic content, channel optimization, and customer segmentation.

Identify, validate, and launch new customer growth initiatives such as loyalty, referral, and other value-generating programs through data-driven business cases.

Partner closely with Product teams to create seamless customer experiences across marketing and product touchpoints.

Collaborate with Data Science to develop and optimize audience segmentation, targeting models, and personalization capabilities.

Leverage analytics, experimentation, automation, and AI-powered tools to continuously improve campaign performance and operational efficiency.

Requirements

10+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth within consumer technology, marketplace, or app-based businesses.

Proven success developing and executing sophisticated personalization strategies that drive measurable business growth.

Experience building new customer programs or growth initiatives from concept through execution using data-backed decision making.

Demonstrated leadership experience managing and coaching high-performing teams while remaining hands-on with execution.

Strong ability to influence cross-functional stakeholders, particularly Product and Data Science teams, without direct authority.

Experience working with lifecycle marketing platforms such as Braze or similar customer engagement solutions.

Strong analytical mindset with experience using customer insights, experimentation, and AI tools to optimize lifecycle performance.

Excellent communication, strategic thinking, and stakeholder management skills in fast-paced, evolving environments.

Experience in ticketing, live events, travel, marketplace platforms, or incentive design is considered an advantage.

Benefits

Competitive base salary ranging from $240,000 to $270,000 USD .

Fully remote opportunity within the United States.

Opportunity to lead a high-impact growth function with significant strategic ownership.

Collaborative, fast-moving, and innovative work environment.

Career growth through cross-functional leadership and high-visibility initiatives.

Opportunity to work on products that serve millions of customers and shape customer experiences at scale.

Inclusive workplace committed to diversity, equity, and belonging.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1