Director, International Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, International Marketing based in United States.

This role offers the opportunity to lead global expansion initiatives and shape go-to-market strategies across multiple international regions. You will own the strategy, execution, and scaling of market entry programs, helping establish a strong presence in new and evolving markets. Working closely with sales, marketing, operations, and executive teams, you will translate market insights into measurable growth opportunities. The ideal candidate is a strategic builder who thrives in ambiguity and enjoys creating processes, teams, and playbooks from the ground up. You will influence business direction by identifying opportunities, optimizing investments, and driving pipeline growth across diverse markets. This position combines executive-level strategy with hands-on execution in a fast-moving, global technology environment.

Accountabilities:: As the Director, International Marketing, you will lead the expansion strategy across priority global markets while building the systems, teams, and partnerships needed for sustainable growth. You will serve as the strategic owner of international go-to-market initiatives, ensuring alignment between regional execution and broader business objectives.

Own international go-to-market strategy, market entry plans, and growth objectives across priority regions, including Canada, the UK, Mexico, and future expansion markets.

Define market prioritization, sequencing, localization requirements, and investment strategies while presenting recommendations to executive leadership.

Build and scale regional marketing capabilities through direct team leadership, agency partnerships, and cross-functional collaboration.

Establish operating rhythms across field marketing, demand generation, sales, partnerships, communications, and product marketing teams to drive regional execution.

Conduct market research, competitive analysis, and customer insights gathering to identify opportunities, challenges, and regional requirements.

Develop strategic partnerships with channel, technology, and regional organizations to increase market credibility and accelerate growth.

Partner with sales and revenue teams to create pipeline strategies, account targeting approaches, and territory plans aligned with commercial goals.

Adapt messaging, positioning, and marketing programs to meet local buyer needs while maintaining global brand consistency.

Define performance metrics, reporting frameworks, and ROI measurements to evaluate market maturity and business impact.

Lead test-and-learn initiatives, using data and insights to determine where to invest, adjust, or expand efforts.

Manage regional budgets, vendor relationships, and resource allocation to maximize marketing efficiency.

Create repeatable international expansion playbooks covering market launches, campaigns, partnerships, and growth strategies.

Represent international growth initiatives in executive and leadership discussions when needed.

Requirements:

The ideal candidate brings extensive B2B marketing leadership experience, strong international market expertise, and a proven ability to turn expansion strategies into measurable commercial results. You are a strategic thinker and hands-on operator who can navigate complexity, build from scratch, and influence teams across regions.

10+ years of experience in B2B marketing, with significant experience leading international, regional, or new market expansion initiatives.

3+ years of experience managing teams and/or leading cross-functional, global, or matrixed organizations.

Proven track record of developing and scaling go-to-market strategies across international markets.

Experience driving measurable business outcomes, including pipeline generation, revenue growth, and market adoption.

Strong experience partnering with sales, marketing, operations, and executive leadership teams.

Demonstrated ability to manage budgets, negotiate with vendors, and prioritize resources across multiple regions.

Excellent executive communication, storytelling, and presentation skills.

Ability to thrive in ambiguous environments, make strategic decisions with limited information, and build new processes from the ground up.

Willingness and ability to travel internationally on a quarterly basis and as needed for market execution.

Bachelor’s degree required; MBA or equivalent advanced business experience preferred.

Preferred Qualifications:

Experience launching or scaling operations in LATAM, Europe/UK, Canada, or similar international markets.

Fluency or professional working proficiency in Spanish in addition to English.

Background in B2B enterprise technology, SaaS, logistics, fleet, or industrial technology sectors.

Experience with account-based marketing and sales-driven go-to-market strategies.

Previous experience in management consulting, corporate strategy, or international expansion roles.

Experience navigating regulatory, compliance, and localization requirements for new markets.

Benefits:

Competitive compensation package, including a Canada-based compensation range of $162,000 - $224,000 CAD depending on experience, qualifications, and location.

Comprehensive health, pharmacy, vision, and dental benefits.

Paid time off, sick leave, short-term and long-term disability coverage, and life insurance.

401(k) contribution opportunities and additional financial benefits based on eligibility.

Opportunities to receive restricted stock units as part of total compensation for eligible roles.

Flexible work environment designed to support collaboration and work-life balance.

Opportunity to shape international growth strategy within a fast-growing technology organization.

Chance to work with global teams and contribute to solutions used by organizations across multiple industries.

Inclusive culture that values diverse backgrounds, perspectives, and experiences.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1