Director, International Marketing

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

The Director of New Markets at Motive leads the strategy, launch, execution, reporting, and scale of Motive's presence across Mexico, the United Kingdom, and Canada — and drives the evaluation and expansion into the next wave of international markets, including LATAM, the EU, and beyond. This role owns the go-to-market roadmap for these markets end-to-end: from opportunity sizing and entry strategy through localized demand generation, sales enablement, and long-term growth. The Director operates as both strategic owner and hands-on leader, building the team, partnerships, and playbooks needed to establish Motive as a category leader in each region.

This individual sets the vision for new market expansion and is accountable for commercial outcomes, not just program execution. Success requires a true startup mentality — comfort with ambiguity, a bias toward action, and a willingness to get their hands dirty. This is a builder's role: one day you're presenting expansion strategy to the executive team, the next you're on the ground running discovery calls, drafting localized collateral, or standing up an in-market process from scratch because no one has built it yet. There is no existing playbook to inherit; the Director writes it.

The role requires strong executive presence, the ability to build and lead cross-functional and in-market teams, and the judgment to make high-stakes prioritization calls across distinct regulatory, cultural, and competitive environments — often with incomplete information and limited local infrastructure.

What You'll Do:

Own the go-to-market strategy and P&L-adjacent growth targets for Motive's expansion across Mexico, the UK, and Canada

Define market entry and scaling plans for each region, including prioritization, sequencing, localization requirements, and investment cases presented to executive leadership. Act as the glue across the Marketing team, aligning demand gen, product marketing, brand, and ops behind a single regional roadmap.

Build, lead, and develop a small team of regional marketers and/or agency partners to execute campaigns, events, and demand generation programs tailored to each market

Set the operating cadence and strategic direction for Field Marketing, Sales, Partnerships, Demand Generation, Communications, and Product Marketing as they localize and activate programs in-region

Lead market research and competitive analysis to identify whitespace, regulatory considerations, buyer behavior, and regional needs that shape strategy

Establish and manage strategic partnerships (channel, technology, and regional partners) that accelerate credibility and pipeline in each market

Partner directly with regional and global Sales and Marketing leadership to build and drive pipeline coverage models, account targeting, and territory strategy

Own messaging and positioning adaptation for each market, ensuring brand consistency while addressing local buyer needs, language, and competitive dynamics

Define success metrics and reporting frameworks for market maturity, pipeline contribution, and ROI in partnership with Rev Ops and Marketing Ops; present results and recommendations to executive stakeholders.

Run structured test-and-learn programs across markets, using data to decide where to double down, pivot, or exit

Manage budget allocation across markets and vendors, ensuring efficient use of investment against growth targets

Build repeatable, scalable playbooks for market entry, corporate announcements, product announcements, and marketing and sales growth strategies that can be applied to future geographic expansion beyond Mexico, the UK, and Canada

Represent new markets strategy in leadership and board-level discussions and presentations as needed

What We're Looking For:

10+ years of experience in B2B marketing, with significant experience in international, regional, or new market leadership roles

3+ years of experience directly managing people and/or leading cross-functional or matrixed teams

Proven track record of building and scaling go-to-market strategy in international markets, ideally including experience in LATAM, the EU/UK, Canada, or comparable regions

Demonstrated experience translating market strategy into measurable commercial outcomes (pipeline, revenue, market share)

Experience partnering with senior Sales, Marketing, and executive leadership to align marketing strategy with revenue goals

Strong command of budget management, vendor negotiation, and resource prioritization across multiple markets

Excellent executive communication and presentation skills, with experience presenting to senior leadership 

Energized by ambiguity, comfortable shifting between competing regional priorities, and quick to adapt as the business evolves. Builds where nothing exists rather than waiting for direction.

Ability to travel internationally quarterly and as needed to support in-market execution and relationship-building

Bachelor’s degree required; MBA or equivalent advanced experience preferred

Preferred Qualifications

Direct experience launching or scaling a company’s presence in LATAM, the EU/UK, and/or Canada

Fluency or working proficiency in Spanish, in addition to English

Experience in B2B enterprise tech, SaaS, technology; logistics, fleet, or related industrial sectors a nice to have but not mandatory 

Experience with account-based marketing and sales-led go-to-market motions at scale

Background in management consulting, corporate strategy, or international expansion functions

Experience establishing regulatory, compliance, or localization requirements for new-market launches

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits .

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

Canada $162,000 — $224,000 CAD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please review our Candidate Privacy Notice  here .

UK Candidate Privacy Notice here .

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.  It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. 

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.