Director - GTM Lead - Offline Payments & QR

About our client : -

Leading fintech and payments organisation approaching one of the biggest IPO's in India, backed by major global investors, having an employee count in excess of 5000++ across the country.

The role : -

We are looking for a strategic and execution-oriented Go-To-Market (GTM) Lead to own and drive the successful launch, scaling, and optimization of our products and services. The GTM Lead will collaborate cross-functionally with product, marketing, sales, operations, and customer success teams to build and execute high-impact go-to-market strategies.

Expectations/ Requirements:

1. GTM Strategy & Planning

2. Develop and own comprehensive GTM strategies for new product launches and feature rollouts.

3.Identify target markets, customer segments, pricing, positioning, and competitive differentiation.

4.Cross-functional Alignment

5.Serve as the central point of coordination across Product, Marketing, Sales, and Customer Success.

6.Drive consensus on GTM plans, timelines, and execution priorities.

7.Sales Enablement

8.Equip the sales team with effective positioning, messaging, battle cards, and training materials.

9.Support demand generation, pipeline acceleration, and account-based strategies.

10.Product Launch & Execution

11.Lead product release planning, customer rollout strategies, and feedback loops.

12.Measure GTM performance metrics (adoption, revenue, churn) and iterate accordingly.

13.Market Intelligence

14.Conduct competitive analysis and market research to guide GTM approaches.

15.Identify opportunities for product-market fit expansion or repositioning.

Key requirements : -

1. 9-14 years of experience in GTM strategy & marketing. Attention to detail and passion for problem solving.

2. Must be highly proficient with MS Excel, SQL and other statistical tools.

3. Capable of demonstrating good business judgment.

Education: MBA (Marketing)