Director - Growth Marketing - FinTech

About the Role:

We are looking for a strategic and results-oriented Director Growth Marketing to lead customer acquisition, product-led growth, demand generation, lifecycle marketing, and revenue acceleration for our FinTech & SaaS business. This role will own the end-to-end growth engine from brand awareness and lead generation to customer acquisition, activation, retention, and expansion.

The ideal candidate has successfully scaled B2B SaaS or FinTech products, built high-performing growth teams, and driven predictable revenue growth using data, experimentation, and modern marketing technologies.

Key Responsibilities:

Growth Strategy & Revenue Leadership:

- Define and execute the company's growth marketing strategy aligned with revenue and business objectives.

- Develop scalable go-to-market (GTM) strategies for new products, markets, and customer segments.

- Own marketing contribution to Annual Recurring Revenue (ARR), Monthly Recurring Revenue (MRR), and pipeline generation.

- Collaborate with executive leadership to define growth priorities and expansion strategies.

Demand Generation:

- Build and scale inbound and outbound demand generation programs.

- Drive high-quality Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and pipeline growth.

- Develop account-based marketing (ABM) programs targeting enterprise customers.

- Partner closely with Sales to improve conversion rates across the funnel.

Product-Led Growth (PLG):

- Optimize user acquisition, onboarding, activation, and product adoption.

- Improve free trial, freemium, and self-serve conversion rates.

- Work closely with Product teams to enhance user engagement and feature adoption.

- Build customer lifecycle journeys to increase retention and expansion revenue.

Performance Marketing:

- Lead multi-channel acquisition across Google Ads, LinkedIn Ads, Meta, YouTube, programmatic advertising, affiliates, and partnerships.

- Optimize CAC, ROAS, conversion rates, and marketing efficiency.

- Manage significant digital marketing budgets with clear ROI accountability.

- Drive continuous experimentation through A/B testing and funnel optimization.

Customer Lifecycle & Retention:

- Design lifecycle marketing campaigns using email, CRM, push notifications, webinars, and automation.

- Improve customer engagement, retention, upsell, and cross-sell initiatives.

- Reduce churn and increase Net Revenue Retention (NRR).

- Partner with Customer Success to improve customer health and expansion opportunities.

Content & Brand Leadership:

- Develop thought leadership campaigns targeting CIOs, CTOs, CFOs, founders, and enterprise decision-makers.

- Drive SEO, content marketing, webinars, podcasts, case studies, and industry events.

- Strengthen brand positioning across digital channels and industry communities.

Analytics & Marketing Operations:

- Build executive dashboards tracking pipeline, revenue, CAC, LTV, ARR, MRR, and attribution.

- Leverage AI-driven insights to improve campaign performance and personalization.

- Own marketing technology stack, CRM integration, and campaign automation.

- Drive forecasting, budgeting, and performance reporting.

Team Leadership:

- Build, mentor, and scale a world-class Growth Marketing organization.

- Lead teams across Performance Marketing, Demand Generation, Product Marketing, Content Marketing, Marketing Operations, and CRM.

- Foster a culture of experimentation, accountability, and continuous improvement.

Required Qualifications:

- Bachelor's degree in Marketing, Business, Engineering, or a related field.

- MBA preferred.

- 10-15+ years of experience in Growth Marketing, Demand Generation, or Revenue Marketing.

- At least 5 years of leadership experience in FinTech, SaaS, B2B Technology, or Enterprise Software.

- Proven success in scaling high-growth businesses and building marketing organizations.