Director - Demand Generation

Company Overview:

Zenwork is a leader in digital tax compliance and regulatory reporting technology.

Our flagship platform, Tax1099, is an IRS-authorized e-filing solution that simplifies information reporting for more than 750,000 businesses and 70,000 CPA firms from high-growth startups to enterprises like Rover, DistroKid, and UC Davis.

Backed by Spectrum Equity, we are scaling our enterprise business and the demand engine behind it.

The Role: Director, Demand Generation

Were hiring a Director, Demand Generation to own the paid, outbound, and account-based demand engine that drives Zenworks enterprise pipeline.

Youll set the strategy and stay hands-on leading a small team while partnering closely with Sales and SDR/BDR to turn target accounts into qualified, sales-ready pipeline.

This is a player-coach role for someone who loves owning a pipeline number and has the operating chops to deliver it across channels.

Experience: 8+ years.

Location: Hyderabad (5 days WFO).

What Youll Do:

Strategy & pipeline ownership:

- Own sourced pipeline: Build and own the demand plan that delivers marketing-sourced and influenced pipeline against enterprise revenue targets.

- Define the enterprise motion: Set the channel mix and quarterly plan across paid media, ABM, outbound, events, and lifecycle.

- Forecast and pace: Manage the demand forecast, budget, and spend pacing against CAC and pipeline efficiency.

Account-based marketing & outbound:

- Run ABM: Design and execute 1:1, 1:few, and 1:many ABM programs against named enterprise accounts, orchestrated with Sales.

- Align with SDR/BDR: Coordinate outbound sequencing, messaging, and target-account coverage so marketing and outbound reinforce each other.

- Leverage intent: Use intent and engagement data to prioritize accounts and trigger timely, relevant plays.

Paid, campaigns & events:

- Scale paid media: Own paid search, paid social, display, and retargeting from strategy to optimization.

- Drive the events motion: Own webinars and events as an active demand channel, through to post-event pipeline conversion.

- Lifecycle & nurture: Build email nurture programs that move enterprise leads from interest to sales-qualified.

Operations, measurement & team:

- Instrument the funnel: Own demand-gen reporting attribution, funnel conversion, channel ROI and report results to leadership.

- Build the team: Hire, coach, and develop a small team across campaigns, ABM, and paid; stay hands-on.

- Partner cross-functionally: Work closely with Sales, marketing peers, RevOps, and Product Marketing to keep targeting and handoffs tight.

What Youll Be Measured On:

- Marketing-sourced and influenced enterprise pipeline ($).

- Volume and quality of SQLs / opportunities from outbound, paid, and ABM.

- Pipeline-to-spend efficiency and blended CAC for demand channels.

- Target-account engagement and ABM funnel conversion.

- Webinar/event-sourced pipeline and conversion to opportunity.

What You Bring:

Required:

- 8+ years in B2B demand generation, growth, or performance marketing, with 2+ years leading or mentoring others.

- Proven track record owning a pipeline number in B2B SaaS selling to mid-market or enterprise.

- Hands-on expertise across paid media, ABM, and outbound/lifecycle marketing.

- Strong command of the modern marketing stack CRM, marketing automation, ABM/intent tools and comfort with data and attribution.

- Demonstrated partnership with Sales and SDR/BDR teams to drive pipeline.

Nice to have:

- Experience marketing to finance, tax, accounting, compliance, or fintech buyers.

- Experience selling into US enterprise accounts from a global / India-based team.

- Experience running events and webinars as a pipeline channel.

Why Zenwork:

- Join a profitable, growth-equity-backed category leader at the point where were scaling our enterprise motion.

- Youll own a high-visibility mandate, build your team, and have a direct line to revenue impact.

- Remote-friendly, supporting a US enterprise go-to-market.