GURUGRAM · FULLTIME
Director - Consumer & Commercial Strategy & Transformation, India
PepsiCo
Gurugram · onsite · Posted 13d ago
Sourced from
Undisclosed12–15 yrsfulltimeGurugram
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Section · 01
About this role
Overview
Responsibilities
Qualifications
The Director Consumer Commercial Strategy Transformation, India, leads the next phase of PepsiCo Indias growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories.
This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, RD and CFO.
Responsibilities
1. Anchor Consumer-Led Growth Agenda
- Define priority demand spaces, cohorts, and consumption occasions for India OU
- Translate consumer insights into clear portfolio choices and growth strategies
- Partner with Foods Beverages teams to shape where-to-play and how-to-win decisions
2. Build Scalable Innovation Platforms
- Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)
- Develop structured pipelines across core, adjacent, and disruptive innovation
- Drive faster concept-to-market cycles with strong commercial viability
3. Lead Consumer Digital Transformation
- Define and drive digital consumer strategy aligned to enterprise growth priorities
- Leverage data, platforms, and new engagement models to enhance customer experience and business performance
4. Drive Marketing Commercial Excellence
- Co-lead transformation programs across marketing, digital commerce, and GTM
- Improve media efficiency, marketing ROI, and integrated execution
- Embed data-driven decision-making and agile ways of working across teams
5. Enable Organization Capability Transformation
- Champion adoption of new tools, platforms, and agile practices
- Build capabilities in:
- Consumer-centric thinking
- Insight-to-action translation
- Innovation and experimentation
- Foster a test-learn-scale culture across functions
6. Ecosystem Cross-Functional Leadership
- Act as a thought partner to category, brand, and transformation leaders
- Collaborate seamlessly with RD, Supply, Sales, Finance, and Digital teams
- Manage external partners, consultants, and technology platforms to accelerate innovation and impact
Qualifications
- 1215 years of experience
- Strong background in strategy consulting or strategy transformation roles within FMCG
- Experience in FMCG or broader consumer industries
- Strong grounding in Brand Marketing:
- Leading large-scale brand strategies
- Driving integrated campaigns
- Delivering brand equity and commercial outcomes
- Deep expertise in consumer insights - strategy - execution
- Demonstrated ability to build and scale innovation platforms (beyond launches)
Preferred
- Experience across Foods Beverages or multi-category portfolios
- Exposure to digital, data-led marketing, and consumer platforms
- Proven track record in cross-functional leadership in matrix organizations
Leadership Capabilities
- Strong strategic and analytical thinking with business acumen
- Ability to influence senior stakeholders across functions
- Excellence in communication, collaboration, and change management
- Proven ability to lead enterprise-wide transformation programs
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Section · 02
Skills
Customer ExperienceAgilegrowth strategiesDigital CommerceBrand MarketingChange Managementbrand equityConsumer InsightsdeploymentStrategy ConsultingDigital TransformationTranslationSalesEquityfinancemarketing
Section · Company
About PepsiCo
PepsiCo
Food Processing
15.0k+
employees
1965
61 years old
Gurgaon / Gurugram, Haryana
India
About
PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo.
Industries
Food ProcessingFMCGManufacturingRetailBeverage
Employee ratings
3,174 reviews
4.0/ 5
Culture
4.0
Career growth
3.3
Work-life
4.0
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